Digital Marketing Specialist (Hospitality)

Placements24; Kimberley; Híbrido; CAD 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work flexibility

Professional development opportunities

Bonuses based on performance

Descripción de la vacante

Placements24 is seeking a talented Digital Marketing Specialist to drive online presence and bookings for a growing portfolio of boutique hotels and guest houses. This fully remote role focuses on SEO, SEM, social media, email marketing, and content creation tailored to the hospitality industry.

The ideal candidate will have 3–5 years of digital marketing experience, strong analytics, familiarity with OTAs and direct booking strategies, and the ability to work independently while collaborating

Formación

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of digital marketing experience in hospitality or travel preferred.
• Proven experience with SEO, SEM (Google Ads), social media marketing, and email marketing.

Responsabilidades

• Develop and implement digital marketing strategies to drive online bookings and brand awareness.
• Manage SEO and SEM campaigns to improve search rankings and traffic.
• Create engaging content for social media, email campaigns, and the company blog.
• Oversee email marketing campaigns, including segmentation and automation.
• Analyze website traffic and campaign performance using analytics tools.
• Optimize online ad spend to maximize ROI and manage OTA relationships.

Conocimientos

SEO

SEM

Social media marketing

Email marketing

Content creation

Google Analytics

Copywriting

Direct bookings strategies

Educación

Bachelor's degree in Marketing/Communications/Digital Media

Herramientas

Google Ads

Email marketing platforms

Descripción del empleo

About the Role

Our client, a growing portfolio of boutique hotels and guest houses, is seeking a talented Digital Marketing Specialist to drive online presence and bookings. This is a fully remote position, allowing you to leverage your digital marketing expertise from anywhere.

You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation, all tailored to the hospitality industry.

The ideal candidate possesses a strong understanding of online travel agencies (OTAs), direct booking strategies, and has a proven track record of increasing website traffic and conversions.

This role requires creativity, analytical prowess, and a passion for the travel and tourism sector. Join us in shaping the online narrative and driving growth for our client's unique properties across Kimberley, Northern Cape, and beyond.

Key Responsibilities

• Develop and implement effective digital marketing strategies to enhance brand awareness and drive online bookings.
• Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve search engine rankings and drive qualified traffic.
• Create and manage engaging content for social media platforms, email campaigns, and the company blog.
• Oversee email marketing campaigns, including list segmentation, campaign automation, and performance tracking.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Optimize online advertising spend across various platforms to maximize ROI.
• Manage relationships with OTAs and other third-party booking platforms, ensuring brand consistency and competitive positioning.
• Develop and execute strategies to increase direct bookings and reduce commission costs.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices in the hospitality industry.
• Collaborate with internal teams (e.g., sales, operations) to ensure marketing efforts are aligned with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a focus on the hospitality or travel industry.
• Proven experience with SEO, SEM (Google Ads), social media marketing, and email marketing platforms.
• Proficiency in Google Analytics and other web analytics tools.
• Strong content creation and copywriting skills.
• Experience managing online advertising budgets and optimizing campaigns for performance.
• Understanding of OTAs and direct booking strategies is crucial.
• Excellent analytical and problem-solving skills.
• Ability to work independently in a remote setting and manage multiple projects simultaneously.
• Strong communication and collaboration skills.
• Knowledge of the Northern Cape tourism market is an asset.

Benefits

• This role offers a competitive salary, performance-based bonuses, remote work flexibility, opportunities for professional development and online courses, and a dynamic work environment.
• You’ll play a key role in the online growth and success of a diverse hospitality brand.