Senior Hospitality Digital Marketing Manager

Placements24; Kimberley; Hybrid; CAD 126,000 - 168,000; Full time

Benefits offered by this job

Competitive salary

Bonuses based on performance

Fully remote

Professional development opportunities

Access to marketing tools

Job summary

Placements24 is seeking a Senior Hospitality Digital Marketing Manager to lead the online presence of a rapidly expanding hotel group. This fully remote role focuses on building brand awareness and driving bookings across regions, with responsibilities spanning SEO, SEM, social media, email marketing, content, and analytics.

You will develop integrated campaigns, manage analytics using Google Analytics, work with CRM platforms, and oversee content across the company website and blogs.

Qualifications

• Minimum of 5 years of experience in digital marketing, with a focus on hospitality or travel.
• Proven track record of developing and executing digital marketing campaigns that drive bookings.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with website analytics tools (e.g., Google Analytics) and CRM platforms.
• Excellent written and verbal communication skills with strong copywriting abilities.

Responsibilities

• Develop and implement integrated digital marketing strategies to increase brand awareness, drive website traffic, and generate bookings.
• Manage and optimize SEO and SEM campaigns.
• Oversee social media strategy, content creation, community management, and paid social advertising.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Analyze website performance, user behavior, and conversion rates using analytics tools.
• Create engaging content for the website, blog, and other digital channels.
• Manage relationships with digital marketing agencies and technology partners.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Monitor competitor digital marketing activities and identify opportunities.

Skills

Digital marketing

Copywriting

Strategic planning

Remote work

Project management

Analytics

Communication

Hospitality/travel knowledge

Education

Bachelor's degree in Marketing

Tools

Google Analytics

CRM platforms

Job description

About the Role

Our client, a rapidly expanding hotel group specializing in unique boutique properties, is seeking a talented Senior Hospitality Digital Marketing Manager to lead their online presence and drive bookings. This fully remote position offers the exciting opportunity to develop and execute comprehensive digital marketing strategies across multiple platforms, focusing on brand building and customer acquisition. You will be responsible for SEO, SEM, social media, email marketing, content creation, and performance analytics to enhance online visibility and engagement for properties across various regions, including those near Kimberley, Northern Cape, ZA. The ideal candidate possesses a deep understanding of the digital marketing landscape within the hospitality sector and a proven ability to achieve measurable results in a virtual setting.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to increase brand awareness, drive website traffic, and generate bookings.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Oversee social media strategy, content creation, community management, and paid social advertising.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Analyze website performance, user behavior, and conversion rates using analytics tools (e.g., Google Analytics).
• Create engaging and compelling content for the company website, blog, and other digital channels.
• Manage relationships with digital marketing agencies and technology partners.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Monitor competitor digital marketing activities and identify opportunities.

Requirements

• Minimum of 5 years of experience in digital marketing, with a strong focus on the hospitality or travel industry.
• Proven track record of developing and executing successful digital marketing campaigns that drive bookings.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with website analytics tools (e.g., Google Analytics) and CRM platforms.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Ability to work independently, manage multiple projects, and thrive in a remote work environment.
• Creative thinking and a passion for innovative digital solutions.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with online reputation management is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote position, offering flexibility to work from Kimberley, Northern Cape, ZA.
• Opportunity to significantly impact the online growth of a dynamic hotel brand.
• Access to cutting-edge digital marketing tools and platforms.
• Professional development and training opportunities.