Digital Analytics & Personalization Strategist

Insight Global; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading consulting firm in Toronto is seeking a Digital Analytics Consultant to help shape a major bank’s digital personalization strategy. The role involves designing measurement solutions for Single Page Applications and Mobile Apps while supporting advanced use cases for Adobe Journey Optimizer. Responsibilities include implementing tracking, running A/B tests, and collaborating with teams on data quality and insights. Ideal candidates will have experience with Adobe Analytics and a developer background in JavaScript, SQL, or Python.

Qualifications

• 3-5 years of experience with Adobe Analytics.
• 1-3 years working with Adobe Journey Optimizer and Adobe Experience Platform.
• Developer background in JavaScript, SQL, Python or R.

Responsibilities

• Implement tracking for SPAs and mobile apps, validating accuracy.
• Define data layers and campaign tracking aligned to KPIs.
• Run A/B tests, analyze funnels, and build dashboards.
• Collaborate with engineering and marketing on tagging and personalization.
• Ensure data quality through statistical methods and modeling.
• Present insights and promote analytics best practices.

Skills

Adobe Analytics

Adobe Journey Optimizer (AJO)

A/B testing tools

JavaScript

SQL

Python

R

Legacy data experience

MarTech integrations

ObservePoint

Job description

A leading consulting firm in Toronto is seeking a Digital Analytics Consultant to help shape a major bank’s digital personalization strategy. The role involves designing measurement solutions for Single Page Applications and Mobile Apps while supporting advanced use cases for Adobe Journey Optimizer. Responsibilities include implementing tracking, running A/B tests, and collaborating with teams on data quality and insights. Ideal candidates will have experience with Adobe Analytics and a developer background in JavaScript, SQL, or Python.