Digital Analytics Consultant

Insight Global; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading consulting firm in Toronto is seeking a Digital Analytics Consultant to help shape a major bank’s digital personalization strategy. The role involves designing measurement solutions for Single Page Applications and Mobile Apps while supporting advanced use cases for Adobe Journey Optimizer. Responsibilities include implementing tracking, running A/B tests, and collaborating with teams on data quality and insights. Ideal candidates will have experience with Adobe Analytics and a developer background in JavaScript, SQL, or Python.

Qualifications

• 3-5 years of experience with Adobe Analytics.
• 1-3 years working with Adobe Journey Optimizer and Adobe Experience Platform.
• Developer background in JavaScript, SQL, Python or R.

Responsibilities

• Implement tracking for SPAs and mobile apps, validating accuracy.
• Define data layers and campaign tracking aligned to KPIs.
• Run A/B tests, analyze funnels, and build dashboards.
• Collaborate with engineering and marketing on tagging and personalization.
• Ensure data quality through statistical methods and modeling.
• Present insights and promote analytics best practices.

Skills

Adobe Analytics

Adobe Journey Optimizer (AJO)

A/B testing tools

JavaScript

SQL

Python

R

Legacy data experience

MarTech integrations

ObservePoint

Job description

Job Description

Insight Global is seeking a Digital Analytics Consultant to help shape a leading bank’s digital personalization strategy. This role will design and implement measurement solutions for Single Page Applications (SPAs) and Mobile Apps, while supporting advanced use cases for Adobe Journey Optimizer (AJO) and Customer Data Platform (CDP).

Core Responsibilities

• Implement tracking for SPAs and mobile apps; validate accuracy.
• Define data layers and campaign tracking aligned to KPIs.
• Run A/B tests, analyze funnels, and build dashboards.
• Collaborate with engineering and marketing on tagging and personalization.
• Ensure data quality through statistical methods and modeling.
• Present insights and promote analytics best practices.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

• 3-5 years Adobe Analytics
• 1-3 years Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)
• A/B testing tools, personalization frameworks
• Developer background – Languages: JavaScript, SQL, Python or R
• Legacy data experience and willingness to learn
• Familiarity with MarTech integrations
• ObservePoint