CRM Marketing Lead: Lifecycle & AI-Driven Campaigns

Amplifon; Mississauga; Hybrid; CAD 95,000 - 110,000; Full time

Benefits offered by this job

Extended medical

Tuition reimbursement

RRSP and DPSP with company match

Wellness Hub and EAP

Ampli-Academy, LinkedIn Learning

Job summary

Amplifon is seeking a CRM Marketing Manager to drive the end-to-end CRM roadmap across all lifecycle stages, optimizing milestones and propensity-to-purchase. You will lead segmentation, multi-channel campaigns, and data-driven growth while owning Adobe Campaign and analytics.

The role collaborates with Marketing Performance, Brand, Digital, Offering, IT, and Sales to optimize ROI, budgets, and KPIs. Hybrid work in Mississauga with 2–3 days in-office cadence.

Qualifications

• Bachelor’s degree in marketing, business, analytics, or a related field.
• 5–10+ years in performance CRM, customer lifecycle, database marketing, and ROI-based optimization.
• Hands-on experience with Adobe Campaign (or comparable enterprise marketing automation platforms).
• Advanced Excel and Power BI skills; ability to translate complex data into actionable recommendations for leadership.
• Indirect or direct leadership experience with a background as a CRM Analyst, Senior CRM Specialist, or CRM Manager.
• Strong history of managing end-to‑end commercial funnels, driving data‑led decisions, and linking marketing to measurable business results.

Responsibilities

• Own and execute the end-to-end CRM roadmap across all lifecycle phases (prospect, customer, lapsed, and win-back) focusing on key milestone appointments and repurchases.
• Lead performance-driven, personalized segmentation and multi-channel test-and-learn campaigns across email, direct mail, digital, and the National Contact Center.
• Build and scale data-driven outbound communication strategies focused directly on performance, conversion, and revenue growth.
• Manage the Adobe Campaign platform, including campaign automation, database selection, reporting, and functional requirements for continuous platform updates.
• Establish analytical dashboards and monitoring routines to track campaign effectiveness, measure ROI, and deliver actionable insights to senior leadership.
• Integrate practical, governed AI tools to accelerate brief creation, audience analysis, and content personalization.
• Communicate CRM strategy, progress, and results to leadership, aligning results to business objectives.
• Partner closely with Marketing Performance, Brand, Digital, and Offering teams, Retail Excellence Operations, National Contact Center, IT, and Sales.
• Monitor the CRM budget, track project KPIs, and lead regular performance reviews to identify channel optimization opportunities.

Skills

Performance CRM

Customer lifecycle

Data-driven decisions

Leadership

Education

Bachelor's degree

Tools

Adobe Campaign

Excel

Power BI

Job description

Amplifon is seeking a CRM Marketing Manager to drive the end-to-end CRM roadmap across all lifecycle stages, optimizing milestones and propensity-to-purchase. You will lead segmentation, multi-channel campaigns, and data-driven growth while owning Adobe Campaign and analytics.

The role collaborates with Marketing Performance, Brand, Digital, Offering, IT, and Sales to optimize ROI, budgets, and KPIs. Hybrid work in Mississauga with 2–3 days in-office cadence.