CRM Campaign Manager

EXL; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

EXL in Toronto, Ontario is seeking a CRM Manager with a passion for innovative omni-channel marketing. You will drive campaigns across email, SMS, push and web, partnering with Data & Analytics, Digital Media, and agencies to optimize performance.

The role requires a Bachelor's degree and at least four years in CRM or marketing roles, with strong knowledge of marketing tech and Adobe platforms; you will lead cross-functional initiatives, manage timelines, and deliver measurable results.

Qualifications

• Bachelor’s degree with 4+ years of CRM/marketing experience.
• Deep knowledge of marketing tech, data, analytics, and orchestration.
• Strong digital strategy and marketing automation passion.
• Familiarity with Adobe Marketing Cloud (AEP, AJO, CJA) is a plus.

Responsibilities

• Plan and execute omni-channel marketing campaigns from strategy to deployment.
• Define audience, channel, flighting, and measurement details.
• Optimize targeting using insights and analytics.
• Collaborate with internal teams and vendors to report results.

Skills

CRM management

Campaign orchestration

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree

Tools

Adobe Experience Platform (AEP)

Adobe Journey Optimizer (AJO)

Adobe CJA

Job description

We are seeking a passionate, innovative individual with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results.

The CRM Manager will be responsible for executing omni-channel marketing campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, Digital Media, and external agencies / vendors.

Responsibilities:

• Manage and execute marketing journeys from initial strategy review to deployment with a focus on outbound marketing channels (e.g. email, SMS, push, onsite/app).
• Define business requirements for marketing campaigns including but not limited to audience, channel, flighting, and measurement details.
• Optimize campaign targeting, flighting, and targets using insights and analytics.
• Organize and maintain digital materials, calendars, deadlines, risks across various orchestration and project management platforms.
• Communicate and collaborate with internal stakeholders, partners, and vendors to understand strategy, articulate campaign results, and delegate next steps accordingly.

Required Education and Experience:

• Bachelor’s degree with at least 4 years of similar or relevant work experience.
• Deep understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platform, analytics, orchestration).
• Passionate about digital strategy, digital transformation, marketing automation
• Familiarity with Adobe platform (AEP, AJO, CJA) a plus.

Other Key Attributes/Characteristics:

• Ability to work independently and as a team player to find ways to uncover opportunities
• Keen attention to detail
• Strong project and time management skills with high standards of accuracy and organization
• Proven ability to collaborate and manage multiple projects within tight deadlines
• Passion for innovation and solving difficult challenges