Lifecycle Marketing Automation Lead

AutoCanada Inc.; Edmonton; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive Compensation and Benefits

Employee Vehicle Purchase & Service

Employee and Family Assistance

Company-wide events and contests

Professional development and career成长

Job summary

AutoCanada Inc. is seeking a Marketing Automation Specialist to own and scale our marketing automation platform using Iterable. You will design personalized customer journeys, improve segmentation, and continually tune performance to convert leads and retain customers.

You will work with a modern data stack to connect sales and service, expand the journey library, and drive measurable results in a fast-paced automotive marketing environment.

Qualifications

• Experience designing automated, personalized customer journeys.
• Strong segmentation and personalization skills.
• Ability to measure, analyze, and optimize campaigns.

Responsibilities

• Own the Marketing Automation Platform: Take ownership of Iterable and expand its capabilities across sales and service channels.
• Build & Scale Journeys: Design, launch, and manage automated email and SMS journeys, growing the program from its foundation into a full lifecycle engine.
• Segmentation & Targeting: Use advanced segmentation to personalize messaging and align offers with customer needs.
• Measure, Analyze & Optimize: Track lead conversions, retention, and engagement; iterate based on data.
• A/B Test for Impact: Run ongoing testing on triggers, journeys, creative, and timing to improve results.
• Collaborate to Innovate: Partner with marketing teams, data group, and dealership teams to align strategy.
• Ensure Data Accuracy & Health: Maintain data integrity across systems for clean, actionable information.
• Own Deliverability & List Performance: Monitor deliverability, sender reputation, and list health to keep engagement high.

Skills

Campaign Automation

Customer Journeys

Segmentation

A/B Testing

Data-driven Marketing

Deliverability & List Health

Tools

Iterable

Job description

AutoCanada Inc. is seeking a Marketing Automation Specialist to own and scale our marketing automation platform using Iterable. You will design personalized customer journeys, improve segmentation, and continually tune performance to convert leads and retain customers.

You will work with a modern data stack to connect sales and service, expand the journey library, and drive measurable results in a fast-paced automotive marketing environment.