Lifecycle Marketing Automation Lead

AutoCanada Inc.; Edmonton; Hybride; CAD 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Competitive Compensation and Benefits

Employee Vehicle Purchase & Service

Employee and Family Assistance

Company-wide events and contests

Professional development and career成长

Résumé du poste

AutoCanada Inc. is seeking a Marketing Automation Specialist to own and scale our marketing automation platform using Iterable. You will design personalized customer journeys, improve segmentation, and continually tune performance to convert leads and retain customers.

You will work with a modern data stack to connect sales and service, expand the journey library, and drive measurable results in a fast-paced automotive marketing environment.

Qualifications

• Experience designing automated, personalized customer journeys.
• Strong segmentation and personalization skills.
• Ability to measure, analyze, and optimize campaigns.

Responsabilités

• Own the Marketing Automation Platform: Take ownership of Iterable and expand its capabilities across sales and service channels.
• Build & Scale Journeys: Design, launch, and manage automated email and SMS journeys, growing the program from its foundation into a full lifecycle engine.
• Segmentation & Targeting: Use advanced segmentation to personalize messaging and align offers with customer needs.
• Measure, Analyze & Optimize: Track lead conversions, retention, and engagement; iterate based on data.
• A/B Test for Impact: Run ongoing testing on triggers, journeys, creative, and timing to improve results.
• Collaborate to Innovate: Partner with marketing teams, data group, and dealership teams to align strategy.
• Ensure Data Accuracy & Health: Maintain data integrity across systems for clean, actionable information.
• Own Deliverability & List Performance: Monitor deliverability, sender reputation, and list health to keep engagement high.

Connaissances

Campaign Automation

Customer Journeys

Segmentation

A/B Testing

Data-driven Marketing

Deliverability & List Health

Outils

Iterable

Description du poste

Position : Marketing Automation Specialist
Location: Edmonton, AB
Classification: Full-Time, Onsite, Immediate Hire

AutoCanadais the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

We find opportunities to reward high-performers regularly and are looking for managers that empower and motivate their teams to do their very best. We want someone whose values align with our own and can support our people-driven culture of learning and continuous development.Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Your area of focus.

Are you ready to change the way automotive marketing connects with customers? We're looking for a Marketing Automation Specialist to take the wheel of our marketing automation platform and turn it into a growth engine. The foundation is built and live. Your job is to scale it.

You'll own automated, personalized customer journeys in Iterable, working with a modern data stack that already connects sales and service. You'll expand the journey library, sharpen segmentation, and continually tune performance, turning raw data into lead conversions and stronger customer retention.

If you thrive where innovation meets execution, this is your chance to shake up the car business and make your mark on the future of automotive marketing.

Key Responsibilities

• Own the Marketing Automation Platform:Take full ownership of Iterable as our marketing automation platform, expanding its capabilities across sales and service channels.
• Build & Scale Journeys:Design, launch, and manage automated email and SMS journeys in Iterable, growing the program from its current foundation into a full lifecycle engine.
• Segmentation & Targeting:Use advanced segmentation to personalize messaging and put the right offer in front of the right customer at the right moment.
• Measure, Analyze & Optimize:Track lead conversions, retention, and service engagement, and iterate relentlessly on what the numbers tell you.
• A/B Test for Impact:Run ongoing testing on triggers, journeys, creative, and timing to keep improving results.
• Collaborate to Innovate:Partner with marketing account managers, VODMs, dealership teams, and our data group to align strategy and execution.
• Ensure Data Accuracy & Health:Maintain data integrity across systems so clean, actionable information powers every campaign.
• Own Deliverability & List Performance:Monitor and manage deliverability, sender reputation, and list health to keep engagement high.

Why this role is different

• Build on Momentum:Step into a platform that's already live and take it further, faster.
• Lead Innovation:Shape the future of automotive marketing with modern tech and a serious data foundation.
• Own the Outcome:Set the strategy, optimize performance, and drive measurable results.
• Leave Your Mark:Join a team that's redefining how dealerships engage with their customers.

The Perks.

• Competitive Compensation and Benefits Package
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

If you think you’re a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.