Lifecycle Marketing Manager - Canada

Ready Talent; Canada; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading talent management firm in Canada seeks a Lifecycle Marketing Manager to oversee global marketing campaigns. This role involves collaborating with various teams to create and optimize campaigns, ensuring high engagement and customer retention. The ideal candidate will have over 5 years of experience managing B2B marketing in a high-growth environment, possessing strong project management and analytical skills, alongside a focus on audience segmentation and creative problem solving.

Qualifications

• 5+ years of campaign management experience with B2B audiences in a high growth tech company.
• Proven ability to drive customer engagement and retention.
• Experience building strategy and execution of marketing campaigns across various channels.

Responsibilities

• Create and execute new marketing campaigns across channels.
• Monitor and report on campaign progress and identify opportunities for growth.
• Collaborate with teams to develop messaging and creative.

Skills

Campaign management

Digital marketing

Audience segmentation

Project management

Analytical skills

Creative problem solving

Tools

Wrike

Sales Navigator

Job description

We are looking for a Lifecycle Marketing Manager responsible for execution, management, optimization and performance of global marketing campaigns across our clients organization. This role will bring together all marketing stakeholders to build and execute a comprehensive go-to-market strategy that engages our audience through all phases of the customer journey. In this role, you will collaborate cross-functionally with various teams within the wider business, develop new campaign creatives, and identify learnings to inform campaign optimizations and new campaign ideas.

We are looking for someone with extensive B2B campaign marketing experience who will:

• Create and execute new marketing campaigns across channels
• Have a thorough understanding of digital marketing
• Develop and launch new campaigns to help customers see value from the product
• Rigorously test and continually optimize current campaigns and channels
• Collaborate cross-functionally to develop messaging and creative
• Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth / testing
• Work to have a deep understanding of audiences, product suite and how to increase engagement and a feeling of satisfaction with the value the product delivers for our customers
• Create new campaigns with unique audience segmentation

The ideal candidate has:

• Have firm ideas of what constitutes good campaigns that will help customers - and how to test out new ideas
• A self-starter with 5+ years of campaign management experience with B2B audiences at a high growth / high tech company
• Experience building strategy and execution of marketing campaigns across various channels
• Proven ability to drive customer engagement and retention (nurture and retention)
• Proven experience with audience segmentation and creating end to end customer journeys based on audience segmentation
• Excellent project management skills with the ability to manage multiple projects simultaneously and flag issues when you need help
• Extremely strong collaboration skills with deep experience working across other Marketing teams (product marketing, content marketing, digital marketing); experience partnering with Customer Success a plus but not required
• A keen eye for design and copy
• Strong analytical skills with a passion for testing and measuring results
• Operational experience working in a large global organization
• Be adept at communication and creative development across all channels
• Think out of the box - you’re a creative problem solver
• Understanding of budgets and work closely to maximize spend
• Be a "People Person"
• Client focused and seek delivery excellence
• Experience with Wrike project tracking software a plus
• Understanding of Sales Navigator a plus but not required