Remote Performance Marketing Lead: Growth & Lifecycle

Kōv Essentials; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

A consumer brand company is seeking a Performance Marketing Lead to drive paid acquisition and lifecycle marketing. This role encompasses owning campaign execution, optimizing marketing strategies, and measuring performance across channels. The ideal candidate will have 3-5 years of relevant experience and proven skills in managing both Klaviyo and Meta Ads. The position offers primarily remote work within the GTA. Interested applicants should attach their resume as a PDF file.

Qualifications

• 3-5 years experience in growth, lifecycle, or performance marketing for a consumer brand.
• Proven experience owning campaigns end-to-end for a consumer brand.
• Hands-on experience managing Klaviyo and in-account Meta Ads execution.
• Highly organized and self-directed with a strong sense of ownership.
• Skilled in project management, analytics, and creative briefing.

Responsibilities

• Own campaign execution across product launches, promotions, and key brand moments.
• Translate creative direction into clear go-to-market plans across email and paid.
• Manage timelines, deliverables, and coordination across internal and external partners.
• Lead post-launch performance reviews and document learnings for future campaigns.
• Own email marketing strategy including campaigns and automated flows.
• Optimize segmentation, cadence, creative testing, and deliverability.
• Identify opportunities to improve conversion rate, retention, and LTV.
• Monitor performance across channels and recommend optimizations based on data.

Skills

Growth marketing

Lifecycle marketing

Performance marketing

Project management

Analytics

Creative briefing

Tools

Klaviyo

Meta Ads

Job description

A consumer brand company is seeking a Performance Marketing Lead to drive paid acquisition and lifecycle marketing. This role encompasses owning campaign execution, optimizing marketing strategies, and measuring performance across channels. The ideal candidate will have 3-5 years of relevant experience and proven skills in managing both Klaviyo and Meta Ads. The position offers primarily remote work within the GTA. Interested applicants should attach their resume as a PDF file.