Lifecycle Marketer

The New Network; Calgary; On-site; CAD 90,000 - 120,000; Full time

Job summary

The New Network is seeking a Lifecycle Marketer to own the full customer activation and monetization funnel, from onboarding through upsell across B2B2C channels. You will craft campaigns, measure impact, and drive revenue growth by aligning product and concierge touchpoints with partner needs.

You’ll work in a fast-paced environment, leveraging marketing automation, SQL, and analytics to segment customers, optimize activation, and increase ARPC.

Qualifications

• 5+ years of experience in marketing, lifecycle marketing, or a related role.
• Hands-on experience creating and executing marketing campaigns that drive customer engagement and retention.
• Demonstrated ability to analyze data and extract insights that inform marketing strategy.
• Familiarity with marketing automation, email, and customer engagement platforms (customer.io or similar).
• Experience with analytics platforms (Amplitude, Mixpanel, or similar) and SQL/data querying is valued.
• Comfort with B2B2C or multi-stakeholder marketing models.
• Strong collaboration skills with cross-functional, non-marketing teams.
• Ability to balance strategic planning with hands-on campaign execution.

Responsibilities

• Own campaign execution across the full customer lifecycle, from activation through revenue expansion and retention.
• Use customer.io, Segment, Amplitude, and HubSpot to build segmentation strategies that identify high-potential customers and activation blockers.
• Design and execute campaigns that drive customers to complete onboarding and call bookings across channels including email, SMS, and in‑app messaging.
• Identify opportunities to increase service attachment and upselling, and execute campaigns to capitalize on them.
• Analyze campaign performance and customer behavior data to continuously improve activation rates and ARPC.
• Collaborate with marketing teams to adapt messaging, partner with product teams to align on the onboarding experience, and work with concierge teams to ensure seamless handoffs.
• Write email and SMS copy, create creative briefs, and partner with design teams to execute campaign assets while maintaining brand voice.
• Develop insights on customer segments, activation patterns, and barriers to adoption, and communicate findings to leadership.
• Contribute to lifecycle marketing asset development and playbook refinement.
• Measure and communicate the impact of lifecycle initiatives against activation % and revenue goals, establishing tracking, conversion events, and performance visibility.
• Capture customer objections, blockers, and feedback, synthesizing them into refined positioning, lifecycle programs, and product recommendations.

Skills

Campaign execution

Data analysis

Marketing automation

SQL querying

Cross-functional collaboration

Email marketing

Tools

Customer.io

Segment

Amplitude

HubSpot

Job description

We’re hiring a Lifecycle Marketer to own the full funnel of end-customer activation and monetization, from initial entry through B2B2C channel partners to driving service attachment and revenue growth. In this hands‑on role, you will work at the intersection of partner and customer needs, creating campaigns and experiences that guide customers through onboarding and unlock service adoption and upselling opportunities.

You’ll join a fast‑paced environment where your focus will be on two core metrics: improving customer activation % and growing Average Revenue Per Customer (ARPC) through strategic campaigns, data‑driven segmentation, and tight cross‑functional collaboration.

What You’ll Do

• Own campaign execution across the full customer lifecycle, from activation through revenue expansion and retention.
• Use customer.io, Segment, Amplitude, and HubSpot to build segmentation strategies that identify high‑potential customers and activation blockers.
• Design and execute campaigns that drive customers to complete onboarding and call bookings across channels including email, SMS, and in‑app messaging.
• Identify opportunities to increase service attachment and upselling, and execute campaigns to capitalize on them.
• Analyze campaign performance and customer behavior data to continuously improve activation rates and ARPC.
• Collaborate with marketing teams to adapt messaging, partner with product teams to align on the onboarding experience, and work with concierge teams to ensure seamless handoffs.
• Write email and SMS copy, create creative briefs, and partner with design teams to execute campaign assets while maintaining brand voice.
• Develop insights on customer segments, activation patterns, and barriers to adoption, and communicate findings to leadership.
• Contribute to lifecycle marketing asset development and playbook refinement.
• Measure and communicate the impact of lifecycle initiatives against activation % and revenue goals, establishing tracking, conversion events, and performance visibility.
• Capture customer objections, blockers, and feedback, synthesizing them into refined positioning, lifecycle programs, and product recommendations.

What You’ll Bring

• 5+ years of experience in marketing, lifecycle marketing, customer marketing, or a related role.
• Hands‑on experience creating and executing marketing campaigns that drive customer engagement and retention.
• Demonstrated ability to analyze data and extract insights that inform marketing strategy.
• Familiarity with marketing automation, email, and customer engagement platforms (customer.io or similar is a plus).
• Experience with analytics platforms (Amplitude, Mixpanel, or similar) and SQL/data querying is valued.
• Comfort with B2B2C or multi‑stakeholder marketing models is an asset.
• Strong collaboration skills with the ability to communicate clearly with cross‑functional, non‑marketing teams.
• Ability to balance strategic planning with hands‑on campaign execution.

Bonus Points

• Direct experience working with tools such as customer.io, Segment, Amplitude, or HubSpot.
• Practical experience writing SQL queries for data extraction and analysis.

This is an opportunity to drive end‑to‑end user engagement and monetization, turning complex customer onboarding journeys into scalable growth channels through data‑driven campaigns and cross‑functional execution.