CRM Campaigns Lead — Retention & Personalization (Hybrid)

Boyd Interactive; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Casual dress

Company events

Dental care

Disability insurance

Extended health care

Life insurance

On-site childcare

On-site gym

On-site parking

Paid time off

RRSP match

Tuition reimbursement

Vision care

Job summary

Pala Interactive Canada Inc., operating as Boyd Interactive, seeks a CRM Specialist to shape personalized and engaging email campaigns across channels. You will drive retention and player value with data-driven personalization and a creative mindset.

You will manage cross-channel content, develop and test promotions, and collaborate with analysts to optimize campaigns while ensuring regulatory compliance. Hybrid work in North York, ON is available.

Qualifications

• 2+ years hands-on experience in CRM email marketing, lifecycle and/or marketing communications.
• Excellent written and verbal skills in English with strong attention to detail.
• iGaming experience is not required; you should understand how the iGaming industry works.

Responsibilities

• Retain and improve retention and player value by delivering high-quality, accurate campaigns.
• Build, QA, and deploy campaigns with focus on quality, accuracy, and compliance.
• Monitor KPI performance and drive improvements.
• Set up and test promotional campaigns.
• Manage day-to-day content/appearance of website and apps.

Skills

CRM email marketing

Lifecycle marketing

Marketing communications

Tools

Adobe Photoshop

Canva

Job description

Pala Interactive Canada Inc., operating as Boyd Interactive, seeks a CRM Specialist to shape personalized and engaging email campaigns across channels. You will drive retention and player value with data-driven personalization and a creative mindset.

You will manage cross-channel content, develop and test promotions, and collaborate with analysts to optimize campaigns while ensuring regulatory compliance. Hybrid work in North York, ON is available.