Lifecycle Marketing Architect — Data-Driven Growth

BIS Safety Software; Sherwood Park; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

ESOP

Medical, dental & vision

Life & disability insurance

Health Spending Account

Flexible hours

On-site parking

Training & growth

Job summary

BIS Safety Software, a Sherwood Park, Alberta–based software provider, seeks a Lifecycle Marketing Manager to own end-to-end marketing outreach, audiences, and the data that drives it. You’ll build the email program across courses, software funnels, and training messages, and define journeys for each buyer type while ensuring compliance and accurate attribution.

You will lead HubSpot workflows, properties, and reporting, while partnering with product and web teams to keep tracking consistent

Qualifications

• 4+ years in email marketing, lifecycle marketing or marketing operations.
• Hands-on experience in HubSpot or similar platforms (workflows, properties, reporting).
• Knowledge of CASL/US CAN-SPAM obligations.
• Lead funnel experience with lifecycle stages.
• Experience in attribution and data hygiene in CRM.
• Proven track record of measurable email/nurture programs.

Responsibilities

• Build and run the email program across course, software funnel, and training messages.
• Define audiences and journeys; map what should be sent at each stage.
• Own consent and compliance under CASL and CAN-SPAM.
• Own HubSpot as system of record: stages, properties, workflows, reporting.
• Ensure lead data accuracy and trustworthy funnel data.
• Create attribution and reporting dashboards for leadership.
• Automate lead routing and manage flow from external partners.
• Collaborate with product and web to keep tracking consistent.
• Protect cross-brand messaging for BIS and partners.
• Bring in outside specialists and review deliverables before shipping.

Skills

Email marketing

Lifecycle marketing

Marketing operations

Data analysis

HubSpot expert

CRM data hygiene

Tools

HubSpot

Klaviyo

Listrak

Mailchimp

Job description

BIS Safety Software, a Sherwood Park, Alberta–based software provider, seeks a Lifecycle Marketing Manager to own end-to-end marketing outreach, audiences, and the data that drives it. You’ll build the email program across courses, software funnels, and training messages, and define journeys for each buyer type while ensuring compliance and accurate attribution.

You will lead HubSpot workflows, properties, and reporting, while partnering with product and web teams to keep tracking consistent