CRM Campaign Architect — Hybrid, Lifecycle Personalization

Dept; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid working policy

Competitive salary based on experience

Mental health support

15 days holiday + public holidays

Office refreshments

Family-friendly policies

Social and cultural events

Learning and development

Buddy programme

Job summary

DEPT® in Toronto is seeking a CRM Campaign Manager to translate CRM and digital marketing strategy into scalable lifecycle programmes. You will define customer experiences, when they happen, and why, across the full lifecycle, collaborating across locations and partners.

The role requires 3+ years in digital marketing with CRM, hands-on experience with Salesforce Marketing Cloud or Bloomreach, and a data-driven mindset.

Qualifications

• 3+ years of digital marketing experience, with CRM focus.
• Strong understanding of customer lifecycle and segmentation.
• Hands-on in designing and optimizing CRM campaigns.

Responsibilities

• Translate CRM strategy into scalable lifecycle programmes.
• Define when and why customers experience touchpoints across the lifecycle.
• Own campaign execution and cross-functional collaboration.
• Own campaign reporting and insights to scale tests.
• Manage project timelines and stakeholder communication.
• Design and iterate A/B tests to optimize campaigns.
• Collaborate with global teams and external partners.

Job description

DEPT® in Toronto is seeking a CRM Campaign Manager to translate CRM and digital marketing strategy into scalable lifecycle programmes. You will define customer experiences, when they happen, and why, across the full lifecycle, collaborating across locations and partners.

The role requires 3+ years in digital marketing with CRM, hands-on experience with Salesforce Marketing Cloud or Bloomreach, and a data-driven mindset.