CRM Campaign Manager - 12 month FTC

3M HEALTHCARE; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid working policy

Competitive salary based on experience

Mental health support

15 days holiday + public holidays

Office refreshments

Family-friendly policies

Social and cultural events

Learning and development

Buddy programme

Job summary

DEPT® in Toronto is seeking a CRM Campaign Manager to translate CRM and digital marketing strategy into scalable lifecycle programmes. You will define customer experiences, when they happen, and why, across the full lifecycle, collaborating across locations and partners.

The role requires 3+ years in digital marketing with CRM, hands-on experience with Salesforce Marketing Cloud or Bloomreach, and a data-driven mindset.

Qualifications

• 3+ years of digital marketing experience, with CRM focus.
• Strong understanding of customer lifecycle and segmentation.
• Hands-on in designing and optimizing CRM campaigns.

Responsibilities

• Translate CRM strategy into scalable lifecycle programmes.
• Define when and why customers experience touchpoints across the lifecycle.
• Own campaign execution and cross-functional collaboration.
• Own campaign reporting and insights to scale tests.
• Manage project timelines and stakeholder communication.
• Design and iterate A/B tests to optimize campaigns.
• Collaborate with global teams and external partners.

Job description

CRM Campaign Manager
Toronto, hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner‑led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This is a 12 month fixed term employee contract.

This posting reflects an existing vacancy.

JOB PURPOSE

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.

As a CRM Campaign Manager you will translate CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes. You define what customers experience, when they experience it, and why, across the full customer lifecycle. This role will require adopting a customer-centric approach while working cross-functionally to develop, implement, and track the performance of CRM campaigns.

WHAT YOU'LL DO:

• Build & launch personalised customer experiences by creating and executing CRM campaigns
• Support audience segmentation and targeting efforts in partnership with various internal teams
• Ensure seamless execution & launch of CRM campaigns as owner of operational execution, including working cross-functionally on building, experimentation and deployment of campaigns
• Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
• Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
• Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
• Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share‑out results

WHAT YOU BRING:

• 3+ years of experience in digital marketing, preferably within CRM, marketing automation, lifecycle marketing or customer journey design
• Strong understanding of customer behaviour, lifecycle thinking, and segmentation models
• Customer-centric and hands‑on individual, with demonstrated ability to manage performance against established KPIs
• Hands‑on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach etc.)
• A data-informed, performance‑driven mindset with strong familiarity with CRM KPIs
• Shown success in a fast‑paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
• Project management experience with strong sense of accountability; notable organisational skills, attention to detail, and ability to plan and prioritise
• Ability to build relationships and collaborate across all levels, functions and locations

The anticipated annual salary range for this position is $60,000 - $70,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

WE OFFER

• A flexible, hybrid working policy.
• An excellent salary based on experience and equal pay policies.
• Mental health support, and company sick pay scheme.
• 15 days paid holiday annually (plus Public Holidays).
• Refreshments are provided in the office all week.
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named 'Agency of the Year' at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global - at DEPT® you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

AI Disclosure

At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you'd prefer it not be used.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.