Lifecycle CRM Strategist — Digital Growth & Retention

Publicis Groupe; Toronto; On-site; CAD 100,000 - 110,000; Full time

Job summary

A leading marketing agency in Toronto is seeking a Digital CRM Senior Strategist to design and implement digital engagement strategies focusing on B2B marketing. The ideal candidate will have at least 5 years of experience in customer relationship management and demonstrate strong analytical and presentation skills. This role involves collaborating with various teams and optimizing marketing campaigns to enhance customer engagement. A passion for innovative digital solutions and a creative mindset are essential for success in this position. The agency offers a salary range of CAD 100,000 - 110,000 per year.

Qualifications

• 5 years of experience in advertising or marketing with a focus on customer relationship management in B2B contexts.
• Organized and able to work in fast-paced, collaborative environments.
• Experience in developing multi-channel strategies and implementing marketing lifecycle campaigns.

Responsibilities

• Support the design, implementation, and evaluation of digital engagement strategies.
• Design marketing experiments to optimize for targeted conversion and document learnings.
• Collaborate with analytics teams to understand customer segmentation and behaviors.

Skills

Customer relationship management

B2B marketing

Analytical mindset

Client-facing experience

Marketing platform navigation

Presentation skills

Communication skills

Tools

Salesforce Marketing Cloud

Braze

Marketo

Job description

A leading marketing agency in Toronto is seeking a Digital CRM Senior Strategist to design and implement digital engagement strategies focusing on B2B marketing. The ideal candidate will have at least 5 years of experience in customer relationship management and demonstrate strong analytical and presentation skills. This role involves collaborating with various teams and optimizing marketing campaigns to enhance customer engagement. A passion for innovative digital solutions and a creative mindset are essential for success in this position. The agency offers a salary range of CAD 100,000 - 110,000 per year.