Lifecycle CRM Campaigns Specialist

Momentum Financial Services Group.; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Discretionary annual bonus

Health and dental plans (100% premiums

Employee Assistance Program

Retirement savings options

Hybrid work environment

Tuition assistance and professional-

Job summary

Momentum Financial Services Group seeks a Marketing professional to lead CRM campaigns, email lifecycle programs, and multi-channel communications. You will build, test, and optimize customer journeys across email, SMS, push, and in-app channels, working with Marketing, Product, Creative, Analytics and Compliance teams.

The role requires 1–2 years in CRM/digital marketing, strong copywriting, and experience with marketing automation.

Qualifications

• 1–2 years of experience in CRM, email marketing, lifecycle marketing, or digital marketing.
• Hands-on experience building and deploying email campaigns.
• Experience using a CRM or marketing automation platform.
• Campaign QA with strong attention to detail.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong written communication skills and experience writing customer-facing marketing copy.

Responsibilities

• Execute customer marketing campaigns across email, SMS, push notifications, in-app messaging, and other CRM channels.
• Support the development of campaign briefs by defining objectives, target audiences, messaging, offers, timelines, and channel requirements.
• Write, edit, and optimize customer-facing marketing copy across multiple CRM channels.
• Build, QA, schedule, and deploy campaigns using marketing automation platforms.
• Execute both one-time campaigns and automated lifecycle journeys, including onboarding, engagement, retention, reactivation, abandoned application, and cross-sell programs.
• Configure audience segmentation, personalization rules, and campaign targeting.
• Monitor campaign performance, analyze results, and provide recommendations for optimization.
• Support A/B testing initiatives across subject lines, messaging, creative, audiences, offers, and send times.
• Coordinate campaign assets, approvals, and execution with cross-functional stakeholders.
• Maintain campaign calendars, production schedules, and documentation while ensuring compliance with brand and regulatory standards.

Skills

CRM marketing

Copywriting

Marketing automation

Project management

Attention to detail

Cross-functional collaboration

Analytics

A/B testing

Learning new technologies

Tools

Braze

Job description

Momentum Financial Services Group seeks a Marketing professional to lead CRM campaigns, email lifecycle programs, and multi-channel communications. You will build, test, and optimize customer journeys across email, SMS, push, and in-app channels, working with Marketing, Product, Creative, Analytics and Compliance teams.

The role requires 1–2 years in CRM/digital marketing, strong copywriting, and experience with marketing automation.