CRM & Personalization Marketing Strategist

The Home Depot; Toronto; On-site; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Semi-annual bonuses

Comprehensive paid benefits

15% discount on stock purchases

Job summary

A leading home improvement retailer in Toronto is looking for a Specialist in CRM to assist in planning and executing email and push notification marketing initiatives. The ideal candidate will have an undergraduate degree in business or marketing, along with at least 2 years of relevant experience. Key responsibilities include leveraging data for personalized campaigns, managing cross-functional communications, and analyzing performance metrics. This full-time role requires being on-site 5 days a week and offers a competitive salary.

Qualifications

• 2+ years of work experience in marketing or a related field.
• Experience with campaign builds and optimizations.
• Familiar with email marketing and push platforms.

Responsibilities

• Assist in planning and executing email and personalization initiatives.
• Own end-to-end push notification activity from strategy to execution.
• Leverage CRM best practices and data to execute personalized marketing campaigns.

Skills

Email and push notification marketing strategies

Data analysis (Excel)

Organizational skills

Verbal and written communication

Multi-tasking

Customer needs understanding

Education

Undergraduate degree in business/marketing

Tools

Salesforce Marketing Cloud

Tableau

Job description

A leading home improvement retailer in Toronto is looking for a Specialist in CRM to assist in planning and executing email and push notification marketing initiatives. The ideal candidate will have an undergraduate degree in business or marketing, along with at least 2 years of relevant experience. Key responsibilities include leveraging data for personalized campaigns, managing cross-functional communications, and analyzing performance metrics. This full-time role requires being on-site 5 days a week and offers a competitive salary.