Digital CRM Strategist: Growth & Lifecycle Expert

Publicis Health, LLC

Toronto

On-site

CAD 100,000 - 110,000

Full time

14 days+

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Job summary

Publicis Canada is seeking a Digital CRM Senior Strategist who blends creativity and analytics to build customer journeys for B2B clients. You will translate business needs into multi-channel campaigns across digital channels and present plans to clients.

The role requires expertise with leading CRM platforms; collaborate with analytics, tech and creative teams, and stay ahead of digital trends. Salary ranges in CAD are disclosed with market-competitive compensation.

Qualifications

5 years of experience in advertising/marketing with CRM focus in B2B.
Highly organized, capable in fast-paced, cross-disciplinary teams.
Experience in client-facing roles developing multi-channel strategy.
Analytical mindset with ability to brief, interpret and present analytics.
Experience with Salesforce Marketing Cloud, Braze, Marketo.
Strong presentation, verbal and written communication skills.
Experience supporting campaigns across owned and paid channels.

Responsibilities

Support design, implementation, and evaluation of digital engagement strategies across channels.
Design experiments to optimize messaging, content and promotions.
Collaborate with analytics teams to identify customer insights for lifecycle marketing.
Work with deployment and technical partners to build automated campaigns.
Identify and manage customer targeting and segmentation strategies.
Become the expert on the client's customer and advocate for evolving needs.
Partner with technology to guide capability updates.
Develop partnerships with key client stakeholders.
Familiarize and support client culture, policies, and standards.
Speak and present confidently to clients about strategic recommendations.