Country Marketing Manager, Canada

Netskope; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Country Marketing Manager to spearhead strategic marketing initiatives in Canada. This role involves planning and executing high-impact marketing campaigns and events, managing budgets, and collaborating closely with sales teams to drive pipeline growth. You will be instrumental in enhancing corporate marketing efforts within the region while ensuring effective communication of field needs to headquarters. If you're passionate about marketing and eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in B2B field marketing or related marketing role.
• Strong familiarity with sales and marketing operations and key campaign metrics.

Responsibilities

• Create and implement a marketing plan aligned with sales team objectives.
• Manage marketing campaigns, programs, and event execution.
• Oversee onsite logistics and act as primary contact for events.

Skills

B2B field marketing

Sales and marketing operations

Written and verbal communication

Project management

Tools

Salesforce

Marketo

Splash

MS Office

Job description

Netskope is looking for a Country Marketing Manager.

The Country Marketing Manager is a key contributor to our marketing team, planning high-level field activity and event goals and onsite logistics against key internal metrics, including increasing pipeline on investment (POI) and accelerating deals in our sales pipeline.

The Country Marketing Manager owns and manages strategic marketing programs and execution for the Canada Region. The CMM will support and be an integral part of the Canada Regional Sales and Business Development team, reporting to the Senior Manager, Field Marketing. The CMM will prioritize, plan, budget, evangelize, and execute regional marketing activities and events, work with sales and marketing teams to target high-value prospects via specific marketing activities, help develop channel and alliance partnerships, ensure corporate marketing activities are utilized in the region, communicate field sales needs back to HQ and link corporate marketing campaigns to a regional focus.

Responsibilities

• Work with sales management to create/implement a marketing plan in line with regional sales team and corporate marketing performance targets and objectives
• Own, drive, and manage marketing campaigns, programs, and event execution
• Create early and effective event/activity plans, including early event registrations, booth locations and layouts, travel, shipping and additional logistics
• Manage onsite logistics (location, promo items, appointments), acting as primary point of contact for internal/external team
• Deliver strong event POI and ROI via sales pipeline acceleration and new lead capture against time/budget targets and key internal metrics
• Manage external contractors, vendors and agencies for creative services, material manufacture and shipping and on-the-ground logistics
• Focus the region on utilizing the programs from corporate and other regions
• Manage regional marketing budget
• Manage all in region virtual event logistics

Qualifications

• 3+ years of experience in B2B field marketing or related marketing role
• Strong familiarity with sales and marketing operations, including dashboard reporting and key campaign metrics
• Strong written and verbal communication skills
• Experience with relevant software applications including Salesforce, Marketo, Splash, MS Office and other business software
• Experience with project management, particularly cross-functional projects
• Some travel (20%) required

Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.

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About the company

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