Card Revenue & Engagement Growth Lead

Fairstone Bank; Toronto; Hybrid; CAD 110,000 - 120,000; Full time

Benefits offered by this job

Award-winning culture

Hybrid work model

Wellness days

Competitive base salary + incentive

Health and dental coverage

RRSP employer match

WorkPerks discounts

Gym access at offices

Fairstone Academy

Parental leave support

Job summary

Fairstone Bank is seeking a Senior Manager, Engagement and Revenue Generation in Toronto to drive strategies that increase activation, card usage, purchase frequency, and retention among credit card holders for a major Canadian retailer.

You will translate portfolio insights into targeted engagement programs across the customer lifecycle, collaborating with Marketing, Analytics, Risk, Finance and Operations to optimize profitability and outcomes.

Qualifications

• 5+ years of experience in customer engagement, revenue growth, campaign strategy, loyalty, or portfolio management.
• Strong understanding of credit card economics and customer lifecycle management.
• Proficient with advanced analytics and AI-enabled tools to analyze customer behavior and drive insights.
• Experience collaborating with Marketing, Analytics, Product, Risk, Finance, Operations and Customer Experience.

Responsibilities

• Support the Director in building customer engagement strategies across activation, usage, growth, retention, and reactivation.
• Develop and execute tactical initiatives, campaigns, and offers to generate volume usage from credit card holders.
• Use portfolio analytics, segmentation, and test-and-learn approaches to increase card usage, purchase frequency and loyalty.
• Work with Marketing to plan, brief, launch, and monitor targeted engagement campaigns for different segments.
• Partner with Analytics to define measurement approaches, track results, and recommend optimizations.
• Collaborate with Risk, Finance, Product, Operations and Customer Experience to ensure profitability and operational readiness.
• Share daily, weekly and monthly feedback to explain variation in spend volume and engagement metrics.
• Participate in recurring reporting to illustrate results.
• Work with customer service to ensure satisfaction, card usage and minimize account closures.

Skills

Customer engagement

Revenue growth

Campaign strategy

Loyalty

Portfolio management

Job description

Fairstone Bank is seeking a Senior Manager, Engagement and Revenue Generation in Toronto to drive strategies that increase activation, card usage, purchase frequency, and retention among credit card holders for a major Canadian retailer.

You will translate portfolio insights into targeted engagement programs across the customer lifecycle, collaborating with Marketing, Analytics, Risk, Finance and Operations to optimize profitability and outcomes.