Senior Manager, Engagement and Revenue Generation

fairstone; Toronto; Hybrid; CAD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Excellent health and dental coverage

Wellness days

Group retirement savings plan with 7%+

Competitive base salary + annual bonus

Job summary

Fairstone is seeking a Senior Manager, Engagement and Revenue Generation to drive activation, usage, and portfolio revenue from credit card holders for a major Canadian retailer. You will translate insights into targeted campaigns, partnering with Marketing, Analytics, Risk, and Finance to optimize outcomes.

The role demands 5+ years in engagement and revenue growth, strong analytics, and the ability to lead cross-functional initiatives in a fast-paced environment.

Qualifications

• 5+ years of experience in customer engagement, revenue growth, campaign strategy, loyalty, or portfolio management, preferably in credit cards or financial services.
• Demonstrated ability to drive usage, spend, retention and revenue growth.
• Strong understanding of credit card economics and customer lifecycle management.

Responsibilities

• Support the Director in building customer engagement strategies across activation, usage, growth, retention, and reactivation.
• Develop and execute tactical initiatives, campaigns, and offers to generate card usage and spend.
• Use portfolio analytics and segmentation to identify opportunities to increase usage and loyalty.
• Collaborate with Marketing to plan, brief, launch and monitor targeted engagement campaigns for different segments.
• Partner with Analytics to measure results and optimize opportunities based on insights.
• Work with Risk, Finance, Product, Operations, and Customer Experience to ensure profitability and operational readiness.
• Provide regular feedback on spend volume variations and engagement metrics.
• Assist in creating recurring reporting to illustrate results.
• Coordinate with customer service to maintain satisfaction and minimize account closures.
• Monitor portfolio trends and competitive activity to steer engagement priorities.

Skills

Customer engagement

Campaign strategy

Loyalty programs

Data analytics

AI tools

Cross-functional collaboration

English communication

Education

Bachelor's degree in Business/Marketing/related field

Tools

Analytics platforms

AI-enabled tools

Job description

Who we are:

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig.

Together, we are the leading alternative lending bank in Canada. With a diverse suite of products-residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending-we offer financial solutions tailored to all Canadians, including newcomers, small‑business owners, smart investors and savvy consumers.

About the role:

Reporting to the Director, Engagement and Revenue Generation, the Senior Manager, Engagement and Revenue Generation will support the Director, Engagement and Revenue Generation in developing and executing strategies and tactics that generate incremental spend volume from credit card holders of a major Canadian retailer. This role will help translate portfolio insights into targeted customer engagement initiatives that increase activation, card usage, purchase frequency, retention, and overall portfolio revenue.

Working closely with:

• Marketing
• Analytics
• Customer Experience
• Risk
• Finance
• Operations
• the retail partner

This role will support campaign planning, segmentation, offer development, performance tracking, and continuous optimization of engagement programs across the customer lifecycle.

What you'll do:

• Support the Director in building customer engagement strategies across activation, usage, growth, retention, and reactivation.
• Develop and execute tactical initiatives, campaigns, and offers designed to generate volume usage from credit card holders.
• Use portfolio analytics, AI tools, customer segmentation, and test‑and‑learn approaches to identify opportunities to increase card usage, purchase frequency, and customer loyalty.
• Work closely with Marketing to plan, brief, launch and monitor targeted engagement campaigns and offers for different customer segments.
• Partner with Analytics to define measurement approaches, track campaign results, and recommend optimization opportunities based on performance insights.
• Collaborate with Risk, Finance, Product, Operations, and Customer Experience to ensure engagement initiatives are aligned with profitability, credit performance, operational readiness, and customer outcomes.
• Share daily, weekly and monthly feedback to explain variation in spend volume and any metric related to customer engagement.
• Participate in creation of recurring reporting that illustrates and explains results.
• Work closely with customer service and retention team to ensure customer satisfaction, card usage and limit account closures.
• Monitor portfolio trends, customer behavior, and competitive activity to inform engagement priorities and revenue generation opportunities.
• Represent Fairstone's values and brand with high standards in all partner and internal interactions.

What we’re looking for:

• 5+ years of experience in customer engagement, revenue growth, campaign strategy, loyalty, or portfolio management, preferably within credit cards, financial services, or a large retail environment.
• Demonstrated ability to support and execute customer engagement initiatives that drive usage, spend, retention, and revenue growth.
• Strong understanding of credit card economics, customer lifecycle management, segmentation, and campaign performance measurement.
• Proficient in the use of advanced analytics and AI-enabled tools to analyze customer behavior, evaluate performance, automate insights, and support revenue growth recommendations.
• Experience working cross-functionally with Marketing, Analytics, Product, Risk, Finance, Operations, Customer Experience, and external partners.
• Excellent business writing, presentation, and stakeholder management skills, with the ability to influence without direct authority.
• Highly organized, result‑oriented, and comfortable managing multiple campaigns and priorities in a fast‑paced environment.
• Excellent English communication skills, written and spoken; French is an asset.

What you’ll love about working here:

• Award‑Winning Culture: We're proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal's Top Employers 2025 by Canada's Top 100 Employers.
• Work‑Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well‑being.
• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Future‑Ready Savings: Group Retirement Savings Plan with up to 7% employer match.