Senior Product Marketing Strategy & Delivery Lead

Scotiabank; Toronto; Presencial; CAD 120 000 - 180 000; Tempo integral

Resumo da oferta

Scotiabank in Toronto seeks a Senior Manager, Product Marketing Strategy, Planning and Delivery to lead the planning, development and delivery of acquisition and customer engagement marketing programs within Canadian Banking Marketing.

You will drive full-funnel campaigns, coordinate with partners, and ensure alignment with strategic objectives while maintaining a high-performance culture aligned with Scotiabank values.

Qualificações

• Exposure to Agile methodology
• Experience driving performance growth across multiple KPIs
• Strong experience with campaign measurement, results analysis and insight development
• Deep knowledge of the marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented

Responsabilidades

• Sets and refines annual and quarterly marketing plans for assigned portfolio
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment
• Collaborates with Credit Card teams to plan and execute Bank-wide level action plans and marketing programs
• Accountable for a customer-centric team that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs
• Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in and participation of multiple business, channel, and marketing partners in a highly matrixed environment
• Lead annual, quarterly, and in-year marketing planning processes and translate business objectives into actionable marketing plans and roadmaps
• Partner with business leaders to prioritize initiatives based on impact, capacity, and strategic alignment
• Identify opportunities, dependencies, risks, and trade-offs across the portfolio
• Ensures campaign calendars and budgets are managed with an efficient central point for creative and media assets
• Provides insights on budget management and coordination with partners for budget revisions
• Leads and fosters a high-performance culture centered on collaboration with partners to review results and apply learnings
• Champions proper usage of the Scotiabank brand in Canada with compliance to brand guidelines
• Establishes success metrics and measurement frameworks for marketing initiatives
• Monitors performance against objectives and delivers insights to improve effectiveness and client outcomes
• Supports executive reporting and business reviews
• Drives a customer-focused culture to deepen client relationships across the Bank
• Promotes a high-performance environment and a culture aligned with Scotiabank values

Descrição da oferta de emprego

Scotiabank in Toronto seeks a Senior Manager, Product Marketing Strategy, Planning and Delivery to lead the planning, development and delivery of acquisition and customer engagement marketing programs within Canadian Banking Marketing.

You will drive full-funnel campaigns, coordinate with partners, and ensure alignment with strategic objectives while maintaining a high-performance culture aligned with Scotiabank values.