Senior Lifecycle Strategy Lead, Credit Card Growth

Neobankbeat; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive discretionary bonus

Market leading RRSP match program

Medical, dental, vision, life, and(dis

Disability benefits

Employee Share Purchase Plan

Maternity/Parental top-up while you c

Generous vacation policy and personal

Virtual events to connect with your f

Career development and comprehensive

A fulfilling opportunity to join one

Job summary

EQ Bank in Toronto seeks a Senior Manager, Lifecycle Management Strategy for its credit card portfolio to own lifecycle strategy across onboarding, activation, engagement, retention and loyalty.

You will translate customer insights and market opportunities into an actionable lifecycle roadmap, partnering with Product, Digital, Marketing, Data & Analytics, Operations and Finance to deliver coordinated experiences and measurable business outcomes.

Qualifications

• Experience shaping lifecycle strategies across onboarding, activation, engagement and retention.
• Strong marketing, product and analytics capabilities with business acumen.
• Excellent relationship-building and influencing skills across internal and external partners.

Responsibilities

• Own lifecycle strategy for the credit card portfolio from onboarding to loyalty.
• Translate customer insights and market opportunities into an actionable roadmap.
• Lead cross-functional partnerships with Product, Digital, Marketing, Data & Analytics, Operations and Finance.

Skills

Lifecycle strategy

Marketing strategy

Product knowledge

Analytical skills

Stakeholder influence

Job description

EQ Bank in Toronto seeks a Senior Manager, Lifecycle Management Strategy for its credit card portfolio to own lifecycle strategy across onboarding, activation, engagement, retention and loyalty.

You will translate customer insights and market opportunities into an actionable lifecycle roadmap, partnering with Product, Digital, Marketing, Data & Analytics, Operations and Finance to deliver coordinated experiences and measurable business outcomes.