Senior Manager, Engagement and Revenue Generation

Fairstone Bank; Toronto; On-site; CAD 110,000 - 120,000; Full time

Benefits offered by this job

Award-winning culture

Hybrid work model

Wellness days

Competitive base salary + incentive

Health and dental coverage

RRSP employer match

WorkPerks discounts

Gym access at offices

Fairstone Academy

Parental leave support

Job summary

Fairstone Bank is seeking a Senior Manager, Engagement and Revenue Generation in Toronto to drive strategies that increase activation, card usage, purchase frequency, and retention among credit card holders for a major Canadian retailer.

You will translate portfolio insights into targeted engagement programs across the customer lifecycle, collaborating with Marketing, Analytics, Risk, Finance and Operations to optimize profitability and outcomes.

Qualifications

• 5+ years of experience in customer engagement, revenue growth, campaign strategy, loyalty, or portfolio management.
• Strong understanding of credit card economics and customer lifecycle management.
• Proficient with advanced analytics and AI-enabled tools to analyze customer behavior and drive insights.
• Experience collaborating with Marketing, Analytics, Product, Risk, Finance, Operations and Customer Experience.

Responsibilities

• Support the Director in building customer engagement strategies across activation, usage, growth, retention, and reactivation.
• Develop and execute tactical initiatives, campaigns, and offers to generate volume usage from credit card holders.
• Use portfolio analytics, segmentation, and test-and-learn approaches to increase card usage, purchase frequency and loyalty.
• Work with Marketing to plan, brief, launch, and monitor targeted engagement campaigns for different segments.
• Partner with Analytics to define measurement approaches, track results, and recommend optimizations.
• Collaborate with Risk, Finance, Product, Operations and Customer Experience to ensure profitability and operational readiness.
• Share daily, weekly and monthly feedback to explain variation in spend volume and engagement metrics.
• Participate in recurring reporting to illustrate results.
• Work with customer service to ensure satisfaction, card usage and minimize account closures.

Skills

Customer engagement

Revenue growth

Campaign strategy

Loyalty

Portfolio management

Job description

Who we are

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

About the role

Reporting to the Director, Engagement and Revenue Generation, the Senior Manager, Engagement and Revenue Generation will support the Director, Engagement and Revenue Generation in developing and executing strategies and tactics that generate incremental spend volume from credit card holders of a major Canadian retailer. This role will help translate portfolio insights into targeted customer engagement initiatives that increase activation, card usage, purchase frequency, retention, and overall portfolio revenue. Working closely with: Marketing Analytics Customer Experience Risk Finance Operations the retail partner This role will support campaign planning, segmentation, offer development, performance tracking, and continuous optimization of engagement programs across the customer lifecycle.

What you’ll do

• Support the Director in building customer engagement strategies across activation, usage, growth, retention, and reactivation.


• Develop and execute tactical initiatives, campaigns, and offers designed to generate volume usage from credit card holders.


• Use portfolio analytics, AI tools, customer segmentation, and test-and-learn approaches to identify opportunities to increase card usage, purchase frequency, and customer loyalty.


• Work closely with Marketing to plan, brief, launch, and monitor targeted engagement campaigns and offers for different customer segments.


• Partner with Analytics to define measurement approaches, track campaign results, and recommend optimization opportunities based on performance insights.


• Collaborate with Risk, Finance, Product, Operations, and Customer Experience to ensure engagement initiatives are aligned with profitability, credit performance, operational readiness, and customer outcomes.


• Share daily, weekly and monthly feedback to explain variation in spend volume and any metric related to customer engagement.


• Participate in creation of recurring reporting that illustrates and explains results.


• Work closely with customer service and retention team to ensure customer satisfaction, card usage and limit account closures.


• Monitor portfolio trends, customer behavior, and competitive activity to inform engagement priorities and revenue generation opportunities.


• Represent Fairstone’s values and brand with high standards in all partner and internal interactions.

What we’re looking for

• 5+ years of experience in customer engagement, revenue growth, campaign strategy, loyalty, or portfolio management, preferably within credit cards, financial services, or a large retail environment.


• Demonstrated ability to support and execute customer engagement initiatives that drive usage, spend, retention, and revenue growth.


• Strong understanding of credit card economics, customer lifecycle management, segmentation, and campaign performance measurement.


• Proficient in the use of advanced analytics and AI-enabled tools to analyze customer behavior, evaluate performance, automate insights, and support revenue growth recommendations.


• Experience working cross-functionally with Marketing, Analytics, Product, Risk, Finance, Operations, Customer Experience, and external partners.


• Excellent business writing, presentation, and stakeholder management skills, with the ability to influence without direct authority.


• Highly organized, result-oriented, and comfortable managing multiple campaigns and priorities in a fast-paced environment.


• Excellent English communication skills, written and spoken; French is an asset.

What you’ll love about working here

• Award-Winning Culture: We’re proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal’s Top Employers 2025 by Canada’s Top 100 Employers.


• Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.


• Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.


• Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.


• Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.


• Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.


• Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.


• On-Site Fitness: Gym access at our London and Montreal offices.


• Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.


• Family Support: Parental leave top-up program to help you during life’s big moments.

What you can expect - pay & process

Expected base salary range is $110,000 - $120,000 , plus the opportunity to earn an annual incentive bonus tied to performance.

This posting is for an existing vacancy within our organization. Artificial intelligence may be used in parts of the recruitment process.

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

Time Type: Full time

Job Type: Permanent

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/

Fairstone Bank of Canada and its subsidiaries, including Fairstone Financial Inc. and Home Trust Company, deliver innovative, accessible and reliable financial solutions that enable Canadians to reach their financial goals. Collectively, we offer residential and commercial mortgages, consumer deposits and GICs, retail and automobile financing, credit cards and digital lending, in addition to unsecured and secured personal loans online and at more than 255 branches coast to coast. With a long-established history, we are proud to be Canada’s leading alternative lending bank. More at FairstoneBank.ca