Business Development Associate

Vretta; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

Vretta in Toronto is seeking a Business Development Representative to expand our reach with K-12 school districts, ministries of education, and professional regulatory bodies. You will identify opportunities, reach out to education leaders, and present our assessment technology to prospective partners.

You will conduct market analysis, generate leads, manage CRM, and support proposal development while collaborating with marketing and product teams to tailor messaging and win new business.

Qualifications

• Post-secondary degree in Business Administration or related field.
• Strong written and verbal communication with clarity.
• Analytical thinker with data-driven outlook and market insight.
• Highly organized with detail-oriented project management.
• Proficiency in Google Workspace.

Responsibilities

• Market analysis to identify potential new clients, including school boards, school districts, private schools.
• Lead generation and outbound outreach to support sales and partnership strategies.
• CRM management to track leads, pipeline progress, and partner communications.
• Assist in creating compelling pitch decks, sales collateral, and formal proposals for prospective clients.
• Track industry trends and competitors to refine Vretta's value proposition.
• Collaborate with marketing and product teams to align messaging with client needs.
• Assist in preparing for meetings at industry events, webinars, and conferences.

Skills

Communication

Analytical thinking

Organization skills

Sales aptitude

Education

Post-secondary degree in Business Administration or related

Tools

CRM tools

Google Workspace

Job description

At Vretta, we are transforming the measurement of learning with intuitive and innovative assessment platforms. Our growth team is looking for a Business Development Representative to expand our reach with K-12 school districts, ministries of education, and professional regulatory bodies. You will identify key opportunities, reach out to education leaders, and present our assessment technology to prospective partners.

Responsibilities

• Market Analysis: Conduct market analysis to identify potential new clients, including school boards, school districts, private schools, etc.
• Lead Generation & Outreach: Support the development and execution of outbound sales and partnership strategies.
• CRM Management: Maintain and update customer relationship management (CRM) systems to track leads, pipeline progress, and partner communications.
• Proposal Development: Assist in creating compelling pitch decks, sales collateral, and formal proposals for prospective clients.
• Competitor Analysis: Track industry trends, competitor offerings, and market demands to help refine Vretta's value proposition.
• Cross-Functional Collaboration: Work closely with the marketing and product teams to align messaging and ensure client requirements are met.
• Event Support: Assist in preparing for and scheduling meetings at industry events, webinars, and conferences.

Requirements

• Post-secondary education in Business Administration, Commerce, or related business programs (specialization in Sales, International Business, or Strategy is a plus).
• Strong written and verbal communication skills, with the ability to confidently articulate value propositions.
• Analytical thinker with a knack for spotting market trends and data-driven opportunities.
• Highly organized with strong attention to detail and project management skills.
• Proficiency in Google Workspace (Docs, Sheets, Slides).

Experience With Any Of The Following Is An Asset

• Familiarity with B2B sales processes or CRM tools.
• Experience in lead generation, outreach, and professional networking.
• Background or strong interest in EdTech (Educational Technology).
• Presentation skills and experience building professional sales collateral.

Location

This position will require you to work from our office that is located at 120 Adelaide Street East, Toronto, ON M5C 1K9.

About Vretta

We have dedicated the past 16 years towards the modernization of assessment and learning experiences that have transformed educational practices for ministries of education, academic institutions, and examination bodies around the world. Today, our team of architects, designers, technologists, psychometricians, and project managers support our partners transition from legacy e-assessment and learning systems to world-class technology solutions that are efficient, equitable, flexible, and drive student success. We welcome you to join us on our mission of giving every student the opportunity to succeed in their academic lives and beyond.

Applying

We are always looking for exceptional talent to join our team. This posting is intended to build a candidate pool for upcoming opportunities at Vretta. While we thank all applicants for their interest, only those selected for an interview will be contacted. If you are interviewed for this position, Vretta will provide you with a status update in compliance with the Employment Standards Act. Vretta is committed to providing reasonable accommodations for people with disabilities. If you require an accommodation, we will work with you to meet your needs, in all stages of the hiring process, within reason.

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