Marketing Coordinator

Vretta; Toronto; On-site; CAD 42,000 - 62,000; Full time

Job summary

Vretta is seeking a Marketing Coordinator to join the Marketing and Communications team in Toronto. The role supports the development and execution of marketing strategies that engage our audience and strengthen our brand presence.

The position emphasizes collaboration across teams, content creation for multiple platforms, and ongoing analysis of market trends to drive student learning and assessment solutions.

Qualifications

• Strong written and verbal communication skills.
• Knowledge of social media platforms and digital marketing strategies.
• Ability to analyze data and generate insights to improve marketing effectiveness.
• Creative thinker with attention to detail and problem-solving skills.
• Proficiency in Google Workspace and familiarity with marketing tools.

Responsibilities

• Support the creation and execution of marketing campaigns across digital, social, and email channels.
• Develop engaging content for blogs, social media, newsletters, and press releases.
• Conduct market research and analyze trends to support strategies.
• Collaborate with cross-functional teams to develop promotional materials.
• Support management of social media channels: create, schedule, and monitor posts.
• Track and report on key performance metrics for marketing activities.
• Assist in planning and executing events, webinars, and conferences.
• Maintain and update marketing databases and CRM systems.
• Stay current with marketing trends and best practices to improve efforts.

Skills

Communication

Social media

Digital marketing

Data analysis

Creative thinking

Google Workspace

Education

Post-secondary degree in Marketing/Communications/Business

Tools

Canva

Google Analytics

Email marketing platform

Job description

Vretta is looking for a Marketing Coordinator to join our Marketing and Communications team. This position requires excellent communication skills, creativity, and a strategic mindset to support marketing initiatives that promote student learning and assessment solutions. As a member of the Marketing and Communications team at Vretta, the Marketing Coordinator should have the enthusiasm and ability to support the development and execution of marketing strategies that engage our audience and strengthen our brand presence.

Responsibilities

• Support in the creation and execution of marketing campaigns, including digital, social media, and email marketing initiatives.
• Develop engaging content for various platforms, including blog posts, social media, newsletters, and press releases.
• Conduct market research and analyze trends to support marketing strategies and decision-making.
• Collaborate with cross-functional teams to develop promotional materials and campaigns.
• Support in managing social media channels by creating, scheduling, and monitoring posts.
• Track and report on key performance metrics for marketing activities.
• Support the planning and execution of events, webinars, and conferences.
• Maintain and update marketing databases and customer relationship management (CRM) systems.
• Stay current with marketing trends and best practices to continuously improve marketing efforts.

Requirements

• Post-secondary degree in Marketing, Communications, Business, or a related field.
• Strong written and verbal communication skills.
• Knowledge of social media platforms and digital marketing strategies.
• Ability to analyze data and generate insights to improve marketing effectiveness.
• Creative thinker with attention to detail and problem-solving skills.
• Proficiency in Google Workspace (Docs, Sheets, Slides) and familiarity with marketing tools (e.g., Canva, Google Analytics, email marketing platform) is an asset.

Experience With Any Of The Following Is An Asset

• Graphic design and video editing tools (e.g., Adobe Photoshop, Premiere Pro, Canva)
• SEO and content marketing strategies
• Email marketing and automation platforms
• Market research and data analysis
• Event planning and coordination

About Vretta

We have dedicated the past 15 years towards the modernization of assessment and learning experiences that have transformed educational practices for ministries of education, academic institutions, examination bodies, and training organizations around the world. Today, our team of architects, designers, technologists, psychometricians, and project ninjas support our partners transition from legacy e-assessment and learning systems to world-class technology solutions that are efficient, equitable, flexible, and drive student success. We welcome you to join us on our mission of giving every student the opportunity to succeed in their academic lives and beyond.

Location

This position will require you to work from our office in Toronto, located at 120 Adelaide Street East.