B2B Demand Gen & Growth Marketer

B3 Systems; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

B3 Systems in Toronto is seeking a hands-on Demand Generation & Growth Marketer to accelerate growth by building, executing, and optimizing programs that generate qualified pipeline.

You’ll own initiatives across the customer acquisition journey, continuously testing new approaches, learning from performance, and scaling what works. Experience in manufacturing/industrial markets is a bonus, but execution, analytics, and results in a B2B environment are what matter most.

Qualifications

• 3–7 years of experience in demand generation, growth marketing, performance marketing, or related B2B roles.
• Proven ability to plan, execute, and optimize campaigns that generate leads and contribute to pipeline.
• Hands-on experience across paid media, SEO, email, content, webinars, and partnerships.
• Strong understanding of demand gen fundamentals, campaign execution, conversion optimization, and measurement.
• Data-driven mindset with ability to translate performance into insights.
• Experience with marketing automation, CRM, analytics, and reporting tools.

Responsibilities

• Develop and execute customer acquisition strategies that generate qualified pipeline and support revenue growth.
• Develop compelling campaign messaging and collaborate with internal teams and external partners to bring programs to market.
• Lead end-to-end execution across paid media, SEO, email, content, partnerships, webinars, and other channels.
• Own planning, launch, and ongoing optimization of demand generation campaigns from concept through measurement.
• Experiment with new tactics, channels, and formats to identify scalable growth opportunities.
• Establish and track key marketing metrics, including channel performance, conversion rates, cost per lead, and pipeline contribution.
• Analyze campaign results to understand what's working and inform future investment.
• Use data and performance insights to decide on channel mix and resource allocation.

Skills

Demand generation

Growth marketing

Campaign planning

Performance marketing

CRM/Marketing automation

Analytics

Tools

HubSpot

Marketo

Salesforce

Google Analytics

SEMrush

Job description

B3 Systems in Toronto is seeking a hands-on Demand Generation & Growth Marketer to accelerate growth by building, executing, and optimizing programs that generate qualified pipeline.

You’ll own initiatives across the customer acquisition journey, continuously testing new approaches, learning from performance, and scaling what works. Experience in manufacturing/industrial markets is a bonus, but execution, analytics, and results in a B2B environment are what matter most.