Results-Driven B2B SaaS Growth Leader

Wing Assistant

Ottawa

On-site

CAD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Competitive salary

Professional development

Collaborative culture

Access to cutting-edge tools

Job summary

Wing Assistant is seeking a high-performing Growth Leader to drive GTM efforts for a B2B SaaS product in Ottawa. You will own demand generation, manage budgets across Google, Bing, Meta, and LinkedIn, and build outbound motions from scratch while optimizing inbound lead generation.

You will lead a small team of SDRs/marketers, measure CAC, demos, and pipeline, and leverage AI tools to scale processes. The role requires 4-10 years of growth, demand gen, or GTM experience, direct-report

Qualifications

4-10 years of experience in Growth, Demand Generation, Growth Marketing, or GTM.
Experience managing at least 2 direct reports while actively participating in growth channels.
Proven track record of owning paid acquisition budgets and driving performance across multiple channels.
Expertise in building outbound sales motions and optimizing inbound lead generation.
Ability to measure success through metrics like qualified demos, pipeline, and closed deals.
Strong understanding of CAC and ability to analyze performance by channel.
Familiarity with AI tools and automation platforms such as Claude, ChatGPT, Clay, Apollo, Instantly, Make, Zapier, n8n, and Apify.
Experience in fast-paced B2B SaaS startup environments, particularly in SMB, healthcare, dental, or vertical SaaS.
Strong leadership skills with the ability to manage underperformance effectively.
Exclusion of candidates with purely brand, content, social media, SEO-only, or agency-only backgrounds.

Responsibilities

Identify and implement growth strategies to drive demand and increase qualified leads.
Manage and optimize paid acquisition budgets across channels including Google, Bing, Meta, and LinkedIn.
Build and execute outbound motions from scratch, including list building, enrichment, sequences, domains, and deliverability.
Oversee inbound lead generation and routing processes to maximize efficiency.
Build or optimize landing pages to enhance user experience and conversion rates.
Measure and report on attribution metrics including qualified demos, pipeline, and closed revenue.
Analyze CAC and cost per qualified demo by channel, making data-driven decisions to scale or eliminate underperforming initiatives.
Directly manage a team of SDRs or marketers, setting weekly priorities and tracking performance.
Utilize AI tools and automation to build workflows that enhance productivity and efficiency.
Foster a culture of accountability and performance management within the team.