Demand Generation & Growth Marketer

B3 Systems; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

B3 Systems in Toronto is seeking a hands-on Demand Generation & Growth Marketer to accelerate growth by building, executing, and optimizing programs that generate qualified pipeline.

You’ll own initiatives across the customer acquisition journey, continuously testing new approaches, learning from performance, and scaling what works. Experience in manufacturing/industrial markets is a bonus, but execution, analytics, and results in a B2B environment are what matter most.

Qualifications

• 3–7 years of experience in demand generation, growth marketing, performance marketing, or related B2B roles.
• Proven ability to plan, execute, and optimize campaigns that generate leads and contribute to pipeline.
• Hands-on experience across paid media, SEO, email, content, webinars, and partnerships.
• Strong understanding of demand gen fundamentals, campaign execution, conversion optimization, and measurement.
• Data-driven mindset with ability to translate performance into insights.
• Experience with marketing automation, CRM, analytics, and reporting tools.

Responsibilities

• Develop and execute customer acquisition strategies that generate qualified pipeline and support revenue growth.
• Develop compelling campaign messaging and collaborate with internal teams and external partners to bring programs to market.
• Lead end-to-end execution across paid media, SEO, email, content, partnerships, webinars, and other channels.
• Own planning, launch, and ongoing optimization of demand generation campaigns from concept through measurement.
• Experiment with new tactics, channels, and formats to identify scalable growth opportunities.
• Establish and track key marketing metrics, including channel performance, conversion rates, cost per lead, and pipeline contribution.
• Analyze campaign results to understand what's working and inform future investment.
• Use data and performance insights to decide on channel mix and resource allocation.

Skills

Demand generation

Growth marketing

Campaign planning

Performance marketing

CRM/Marketing automation

Analytics

Tools

HubSpot

Marketo

Salesforce

Google Analytics

SEMrush

Job description

About B3

B3 Systems is an AI company transforming the world’s biggest industries through an agentic, data-driven technology platform. Our Digital Factory suite connects machines, people, and decisions — from the shop floor to the CEO — delivering real-time intelligence, predictive insights, and AI-powered automation across manufacturing, forestry, pulp & paper, steel, automotive, mining, and more. We’re scaling fast and building the future of industrial AI.

About the Role:

We’re looking for a hands-on Demand Generation & Growth Marketer to help accelerate our growth by building, executing, and optimizing programs that generate qualified pipeline.

This role is ideal for a marketer who combines strategic thinking with strong executional expertise, you understand how to turn marketing channels, campaigns, and data into measurable business results. You’ll own initiatives across the customer acquisition journey, continuously testing new approaches, learning from performance, and scaling what works.

We’re looking for a functional expert first and a domain expert second. Experience in manufacturing or industrial markets is a bonus, but we’re most interested in your ability to execute effective growth strategies, think analytically, and deliver results in a B2B environment.

About the Work:

• Develop and execute customer acquisition strategies that generate qualified pipeline and support revenue growth.
• Develop compelling campaign messaging and collaborate with internal teams and external partners to bring programs to market.
• Lead end-to-end execution of marketing initiatives across paid media, SEO, email, content, partnerships, webinars, and other acquisition channels.
• Own the planning, launch, and ongoing optimization of demand generation campaigns from concept through measurement.
• Experiment with new tactics, channels, and formats to identify scalable growth opportunities.
• Establish and track key marketing metrics, including channel performance, conversion rates, cost per lead, and pipeline contribution.
  
• Analyze campaign results to understand what’s working, identify areas for improvement, and inform future investment.
• Use data and performance insights to make informed decisions about channel mix, campaign strategy, and resource allocation.

About You:

• 3-7 years of experience in demand generation, growth marketing, performance marketing, or a related B2B marketing role.
• Demonstrated experience planning, executing, and optimizing marketing campaigns that generate leads and contribute to qualified pipeline.
• Hands-on experience across several acquisition channels, such as paid media, SEO, email marketing, content marketing, webinars, or partnerships.
• A strong understanding of demand generation fundamentals, campaign execution, conversion optimization, and marketing measurement.
• A data-driven mindset and the ability to translate campaign performance into actionable insights.
• Experience with marketing automation, CRM, analytics, and campaign reporting tools.

About the Office

• All In, In Office - Centrally located at the Corner of Yonge & St. Clair, we show up together, every weekday. Face-to-face time fuels our culture, speed, and creativity.
• Built for Growth - We’re moving fast, keeping structure light, and rewarding people who take ownership and drive momentum.

Note:

This position reflects an existing vacancy. B3 Systems is proud to be an Equal Employment Opportunity employer. Wetruly appreciateyour interest in joining our team. While we may not be able to connect with every applicant, we will reach out directly to those selected for next steps.No "artificial intelligence" tool will be used to screening,assessmentor selection of applicants for thisopportunity.

We celebrate diversity and are committed to creating an inclusive, supportive workplace where everyone can thrive. If yourequireany accommodations or support at any stage of the selection process, please let us know-we’rehappy to help.