B2B Demand Gen & Campaign Specialist

Insight Global; Canada; On-site; CAD 50,000 - 70,000; Full time

Job summary

Insight Global is seeking a Marketing Specialist to join our client’s expanding marketing team and support the Americas Demand Center. You will help execute integrated campaigns that align with global go-to-market strategies, generate qualified leads, and accelerate revenue opportunities.

Responsibilities include supporting campaign planning and execution, creating marketing assets, managing email nurture streams, and coordinating webinars.

Qualifications

• 2–4 years of B2B marketing experience.
• Experience using email campaigns with marketing automation platforms (Marketo, HubSpot, Pardot).
• Ability to work independently in a matrixed marketing environment.
• Strong project management and deadline discipline.
• Strong written, verbal, and visual communication skills.
• Ability to analyze data and inform decisions.

Responsibilities

• Support campaign planning and execution.
• Create marketing assets and manage email nurture streams.
• Coordinate webinars and events.
• Collaborate with sales and marketing stakeholders to meet objectives.
• Monitor performance metrics for optimization.

Skills

B2B marketing

Marketing automation

Email nurture

Campaign planning

Data analytics

Stakeholder communication

Tools

Marketo

HubSpot

Pardot

Job description

Insight Global is seeking a Marketing Specialist to join our client’s expanding marketing team and support the Americas Demand Center. You will help execute integrated campaigns that align with global go-to-market strategies, generate qualified leads, and accelerate revenue opportunities.

Responsibilities include supporting campaign planning and execution, creating marketing assets, managing email nurture streams, and coordinating webinars.