Demand Marketing Specialist - 12 month contract

Talencity Inc.; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Supportive work environment

Excellent compensation package

Job summary

Talencity Inc. in Canada is seeking a results-driven B2B Marketing professional to join our Demand Center. You will help drive repeatable, scalable demand through campaigns, events, and email programs aligned to our global GTM strategy.

The role is remote with occasional visits to North York HQ. You will collaborate with Sales and Marketing to create assets, manage nurture streams, monitor metrics, and uncover new opportunities such as events and partnerships.

Qualifications

• 2-4 years in B2B Marketing
• Experience building emails and nurtures using Marketo
• Self-starter able to work independently in a matrixed environment
• Ability to manage multiple priorities and meet deadlines
• Strong analytical skills and data-driven decision making
• Excellent written, verbal, and visual communication

Responsibilities

• Support Demand Center leaders in developing and executing strategic and tactical marketing plans and campaigns
• Create campaign assets and manage internal resources with focus on webinars
• Develop and manage Email Nurture streams to support GTM activities
• Collaborate with Sales and Marketing to ensure campaigns support sales objectives
• Monitor campaign metrics and devise tactics to consistently deliver qualified leads
• Research future marketing opportunities such as events, sponsorships, and technology
• Handle other responsibilities as assigned by management

Skills

B2B marketing

Email marketing

Campaign management

Marketing analytics

Self-starter

Cross-functional collaboration

Tools

Marketo

Job description

Category: Sales - Marketing

Location: north york ontaro Canada

The role is remote and may require occasional visits to HQ in North York.

Your experience you bring will include:

• 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
• Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas andlead discussions with a wide variety of audiences

Your responsibilities will include:

Working within the Marketing team, the Demand Center enables driving consistent, repeatable, and scalable demand marketing that align to our global GTM strategy.

• Support the Demand Center Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
• Creation of campaign assets and management of internal campaign resource centres with a focus on operationaliation and project managing webinars
• Creation and Management of Email Nurture streams to support the GTM activities
• Work closely with stakeholders in sales and marketing to ensure campaigns effectively support sales objectives and are properly executed.
• Monitor campaign metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
• Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.
• All other responsibilities as assigned by reporting manager or sr. marketing leadership.

What you will get in return:

• Supportive work environment
• Excellent compensation package