Marketing Event Coordinator

Russell Tobin; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Toronto is seeking a talented marketing professional to support its Demand Center. This role involves collaborating with campaign managers to drive effective marketing strategies and generate revenue opportunities. The ideal candidate has 2–4 years of B2B marketing experience, particularly in event marketing or demand generation, and strong analytical and communication skills. Experience with automation tools like Marketo is essential to ensure successful campaign execution.

Qualifications

• 2–4 years in B2B Marketing, ideally field marketing, event marketing, or demand generation.
• Strong analytical skills and experience synthesizing data.
• Ability to manage multiple priorities and meet deadlines.

Responsibilities

• Support the Demand Center Leaders in developing and executing marketing plans.
• Create campaign assets and manage internal resources.
• Monitor campaign metrics to ensure delivery of qualified sales leads.

Skills

B2B Marketing

Experience with Marketing Automation Platforms

Analytical Skills

Strong Communication Skills

Tools

Marketo

Job description

We are committed to making work life better by powering the future of work. Our marketing team is growing and we’re building an Americas Demand Center to facilitate the planning and execution of our coordinated marketing strategy to deliver impactful fully integrated marketing campaigns.

In this position, you will have the opportunity to work closely with our integrated campaign managers to support the execution programs that drive the core marketing campaign strategies that generate and accelerate revenue opportunities.

What You’ll Get to Do

Working within the client Marketing team, the Demand Center enables driving consistent, repeatable, and scalable demand marketing that align to our global GTM strategy.

• Support the Demand Center Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
• Creation of campaign assets and management of internal campaign resource centres.
• Work closely with stakeholders in sales and marketing to ensure campaigns effectively support sales objectives and are properly executed.
• Monitor campaign metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
• Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.
• All other responsibilities as assigned by reporting manager or sr. marketing leadership.

Qualifications

• 2–4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation.
• Experience using Marketing Automation Platforms like Marketo.
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.

What Would Really Make You Stand Out

Demonstrated aptitude for learning, including:

• Understanding of customer/prospect audiences at the level of company, team, and individual contributor.
• Marketing principles and strategies.
• Natural storytelling, including ability to work collaboratively to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face.