B2B Event Marketing Specialist — Campaigns & Content

dmg events: Energy Portfolio; Calgary; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Job summary

dmg events is seeking a Marketing Specialist to develop and execute strategic campaigns for its B2B tradeshows and conferences across North America. The role requires collaboration with the broader marketing team to drive qualified visitors, delegates, exhibitors, sponsors and media to events.

The ideal candidate will be highly organized, creative and results-driven, with proven project management skills and budget awareness. Energy market familiarity is a plus.

Qualifications

• 3+ years marketing experience or marketing degree, certificate or equivalent.
• Ability to perform tasks across marketing from web/social media to registration and strategy.
• Excellent project and time management skills.
• Strong writing with high attention to detail.
• Analytical skills to assess needs and priorities.
• Organized, process-driven and collaborative.
• Experience in event marketing is an asset.
• Energy sector knowledge is an asset.

Responsibilities

• Develop copy and marketing creative assets for channels including brochures, websites, ads, social media and emails.
• Support execution of event marketing plans and campaign schedules.
• Manage back schedules and deadlines for campaigns.
• Collaborate with sales, operations, content, and finance teams.
• Maintain and update event websites and ensure content aligns with priorities.
• Coordinate advertising schedules and sponsor/partner deliverables.
• Manage social media content creation, scheduling and engagement.
• Support data management, segmentation, and campaign reporting.
• Assist with digital advertising campaigns and tracking.
• Support registration-related marketing activities and updates.
• Assist onsite coordination for assigned events and liaise with vendors.
• Support apps and event-specific technology deliverables.

Skills

Marketing generalist

Project management

Writing skills

Analytical skills

Organization skills

Communication skills

Web/social media

Event marketing

MS Office

Adobe Creative Suite

Canva

Excel

Energy markets knowledge

Education

Marketing degree

Tools

Adobe Creative Suite

Canva

Microsoft Office

Excel

Word

Social media advertising

Job description

dmg events is seeking a Marketing Specialist to develop and execute strategic campaigns for its B2B tradeshows and conferences across North America. The role requires collaboration with the broader marketing team to drive qualified visitors, delegates, exhibitors, sponsors and media to events.

The ideal candidate will be highly organized, creative and results-driven, with proven project management skills and budget awareness. Energy market familiarity is a plus.