Marketing Specialist

Insight Global; Canada; Remote; CAD 26,174 - 35,817; Part time

Job summary

A leading recruitment agency is seeking a Marketing Specialist to join a client’s marketing team in Canada. This 12-month remote contract role focuses on executing integrated marketing campaigns. The ideal candidate will have 2-4 years of B2B Marketing experience, especially in demand generation or event marketing, and proficiency with marketing automation tools. The position demands strong analytical skills and excellent communication abilities to enhance campaign effectiveness and align with global strategies.

Qualifications

• 2-4 years in B2B Marketing, ideally in field marketing or demand generation.
• Experience with Marketing Automation Platforms for email campaigns.
• Ability to manage multiple priorities and meet deadlines.

Responsibilities

• Support campaign planning and execution.
• Create marketing assets and manage email nurture streams.
• Collaborate with sales and marketing stakeholders.

Skills

B2B Marketing

Email Marketing

Campaign Planning

Strong Analytical Skills

Verbal Communication

Project Management

Tools

Marketing Automation Platforms (e.g., Marketo)

Job description

Professional Recruiter at Insight Global

JOB DESCRIPTION

Insight Global is seeking a Marketing Specialist to join our client’s expanding marketing team and support the development of an Americas Demand Center. This will be a 12-month remote contract role. In this role, you will help execute integrated marketing campaigns that align with global go-to-market strategies, generate qualified leads, and accelerate revenue opportunities.

Base Pay Range

CA$19.00/hr - CA$26.00/hr

Responsibilities

• Support campaign planning and execution.
• Create marketing assets.
• Manage email nurture streams.
• Coordinate webinars.
• Collaborate with sales and marketing stakeholders to ensure campaigns meet objectives.
• Monitor performance metrics for optimization.
• Research future opportunities such as events and sponsorships.

Required Skills and Experience

• 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation.
• Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo.
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.

NICE TO HAVE SKILLS AND EXPERIENCE

• Demonstrated aptitude for learning, including understanding of customer/prospect audiences at the level of company, team, and individual contributor.
• Marketing principles and strategies.
• Natural storytelling, including ability to work collaboratively to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face.

Seniority Level

Mid-Senior level

Employment Type

Contract

Job Function

Marketing

Industries

Design Services