AI-Driven Demand Generation Manager

Sage; Toronto; Hybrid; CAD 115,000 - 123,000; Full time

Benefits offered by this job

100% paid premiums for health, dental,

vision coverage

RRSP contribution match

35 days paid time off

Work Away program

18 weeks parental leave

5 days paid to volunteer

Tuition reimbursement

Wellness Rewards Program

Career development resources

Job summary

Sage, a leading B2B SaaS provider, seeks an IC Demand Gen Marketing Manager to shape net-new demand for Sage Intacct across two US verticals. You will own multi-channel demand plays spanning email, webinars, events, paid media, organic, and content syndication to drive pipeline and sales-ready opportunities.

You'll collaborate with Product Marketing, Sales, and Marketing Ops, leveraging data, automation, and AI-enabled workflows to scale campaigns and improve funnel conversion, lead quality, and

Qualifications

• At least 4 years of B2B SaaS demand generation or performance marketing experience.
• Experience shaping multi-channel demand gen strategies across email, webinars, events, and paid media.
• Proven ability to optimize full-funnel performance from lead to sales-qualified opportunities.
• Strong experience with CRM, marketing automation, and analytics tools (Salesforce, Power BI).
• Analytical mindset focused on KPIs, attribution, and performance optimization.
• Solid understanding of the B2B SaaS acquisition funnel and pipeline influence.
• Proactive problem-solver with ability to drive measurable results.
• High emotional intelligence and cross-functional collaboration skills.

Responsibilities

• Develop and execute end-to-end multi-channel marketing strategies driving pipeline and revenue.
• Optimize the full funnel by improving conversion through data, automation, and AI insights.
• Partner with Product Marketing, Sales, and Marketing Operations on vertical goals.
• Own campaign lifecycle from ideation to execution and sales handoff.
• Use data and predictive insights to monitor performance and forecast outcomes.
• Support scalable processes and intelligent automation for speed and consistency.
• Translate performance data into clear insights for stakeholders and leadership.

Skills

B2B demand generation

CRM

Marketing automation

Analytics

Power BI

Salesforce

Tools

Salesforce

Power BI

Job description

Sage, a leading B2B SaaS provider, seeks an IC Demand Gen Marketing Manager to shape net-new demand for Sage Intacct across two US verticals. You will own multi-channel demand plays spanning email, webinars, events, paid media, organic, and content syndication to drive pipeline and sales-ready opportunities.

You'll collaborate with Product Marketing, Sales, and Marketing Ops, leveraging data, automation, and AI-enabled workflows to scale campaigns and improve funnel conversion, lead quality, and