Senior B2B Demand Gen Leader — Hybrid (Toronto)

Sage; Toronto; Hybrid; CAD 130,000 - 145,000; Full time

Benefits offered by this job

Health/Dental/Vision coverage

RRSP matching

35 days paid time off

Work Away program

Parental leave (18 weeks)

Tuition reimbursement

Wellness rewards program

Job summary

Sage is seeking a Senior Demand Generation Marketing Manager in Canada to own the net-new prospect demand strategy for Sage X3. This senior IC role leads full-funnel demand across inbound and ABM, collaborating with Product Marketing, Sales, and Ops to drive pipeline and revenue.

You will optimize multi-channel programs across email, paid media, webinars, events, search, and content, using performance data and AI-enabled tools to improve lead quality, conversions, and forecast accuracy.

Qualifications

• 5+ years in B2B SaaS demand generation with inbound and ABM experience.
• Own full-funnel demand strategies targeting mid-market/enterprise audiences.
• Scale ABM programs across 1:many and 1:few motions with 1:1 approaches.
• Develop multi-channel programs across email, paid media, events, search, content.
• Use funnel data and KPIs to improve lead quality, conversions, and pipeline.
• Strong analytics and CRM/analytics platform proficiency (Salesforce, Power BI).
• Collaborate cross-functionally with Product Marketing, Sales, Ops.

Responsibilities

• Own full-funnel demand strategy across inbound and outbound motions.
• Develop multi-channel demand programs with Campaigns and Digital Hub teams.
• Align messaging and demand programs with market priorities and pipeline goals.
• Optimize performance by identifying gaps in lead acquisition and progression.
• Use AI-enabled capabilities to plan, brief, scale, and measure demand strategies.
• Establish scalable processes to speed and improve demand generation.
• Translate performance data into actionable insights for leadership.

Skills

B2B SaaS demand generation

Inbound demand generation

ABM

Full-funnel strategy

Cross-functional collaboration

Analytics

CRM proficiency

Salesforce

Power BI

Marketing Automation

Tools

Salesforce

Power BI

Marketing Automation

Job description

Sage is seeking a Senior Demand Generation Marketing Manager in Canada to own the net-new prospect demand strategy for Sage X3. This senior IC role leads full-funnel demand across inbound and ABM, collaborating with Product Marketing, Sales, and Ops to drive pipeline and revenue.

You will optimize multi-channel programs across email, paid media, webinars, events, search, and content, using performance data and AI-enabled tools to improve lead quality, conversions, and forecast accuracy.