Demand Generation Coordinator (Customer Marketing)

Elastic; Ottawa; Hybrid; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Health coverage for you and family

Flexible location and schedule

Generous vacation days

Job summary

Elastic is hiring a Demand Generation Coordinator, Customer Marketing to create and manage campaigns across paid and owned channels focused on existing customers. You will drive adoption, expansion, and renewals within our global customer base using AI-enabled GTM strategies.

You will own end-to-end campaign delivery, collaborate with marketing and product teams, and use telemetry signals to scale impact. A strong background in lifecycle nurture, ABM, and CRM tools is required.

Qualifications

• Solid background in email marketing building lifecycle nurture and trigger programs.
• Highly responsive and collaborative, with the ability to communicate program status and performance clearly across teams.
• Genuinely integrate AI in your day-to-day work, whether you’ve already built automated or AI-assisted workflows or are clearly heading in that direction.

Responsibilities

• Deliver integrated demand generation campaigns across the customer lifecycle using email, paid media, webinars, and ABM channels.
• Own end-to-end campaign delivery from planning to optimization and reporting.
• Partner cross-functionally with Product Marketing, Content, Email, Marketing Operations, Renewals and Sales teams.
• Translate product and consumption signals into prescriptive campaigns that reach the right customers.

Skills

Email marketing

Lifecycle marketing

ABM programs

AI in marketing

Tools

Marketo

Salesforce

Job description

• We’re hiring a Demand Generation Coordinator, Customer Marketing. This person will create and manage campaigns across various paid and owned channels that focus on existing customers, an important source of growth for Elastic
• This is a delivery-oriented role suited to someone ready to ramp quickly and drive results. Reporting to the Director of Customer Renewals Marketing, you’ll build and run integrated campaigns with a goal of growing adoption, expansion, and renewals within our global customer base, all while making AI a core part of your GTM strategy
• Deliver Integrated demand generation campaigns: Build integrated campaigns for every stage of the customer lifecycle by leveraging email, paid media, webinars, workshops, and ABM channels
• Own end-to-end campaign delivery: Plan, build, execute, optimize, and report on customer marketing and renewal campaigns, taking ownership of program delivery from start to finish
• Partner cross-functionally:Engage with Product Marketing, Content, Email, Marketing Operations, and the Renewals and Sales teams to deliver effective campaigns
• Use telemetry signals to scale: Translate product and consumption signals into prescriptive campaigns that reach the right customers with the right message
• Make AI part of your default workflow: Apply AI tools to streamline how programs are run, from building target audiences and drafting content to detecting signals and optimizing campaigns
• Track real impact: Set up measurement on your programs, dig into the numbers, drive meaningful business results
• Focus on outcomes, not process: Communicate campaign and program status to owners and stakeholders, keep optimizing and improving GTM initiatives

Benefits

• Toast to your health: Fully paid health coverage for you and your family, in many locations.
• Craft your calendar: Flexible location and schedule for most roles.
• Create space for you: Distributed by design workforce, plus generous number of vacation days each year.
• Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits.
• Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about.
• Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent).

Solid background in email marketing building lifecycle nurture and trigger programsHighly responsive and collaborative, with the ability to communicate program status and performance clearly across teamsGenuinely integrate AI in your day-to-day work, whether you’ve already built automated or AI-assisted workflows or are clearly heading in that direction and you view AI as a power multiplierA bias towards execution, you fail fast, get things done, and thrive in ambiguityA history of owning programs end to end, from initial build through final reportingBonus if you have experience with scaled ABM programs and Demandbase or equivalent ABM tool, and with automation and CRM tools (Marketo, Salesforce)At ease with data, able to build campaign reporting and drive proactive optimizations3+ years working in integrated demand generation or in lifecycle marketing within a B2B software environment