Demand Generation Marketing Manager

Sage; Toronto; Hybrid; CAD 115,000 - 123,000; Full time

Benefits offered by this job

100% paid premiums for health, dental,

vision coverage

RRSP contribution match

35 days paid time off

Work Away program

18 weeks parental leave

5 days paid to volunteer

Tuition reimbursement

Wellness Rewards Program

Career development resources

Job summary

Sage, a leading B2B SaaS provider, seeks an IC Demand Gen Marketing Manager to shape net-new demand for Sage Intacct across two US verticals. You will own multi-channel demand plays spanning email, webinars, events, paid media, organic, and content syndication to drive pipeline and sales-ready opportunities.

You'll collaborate with Product Marketing, Sales, and Marketing Ops, leveraging data, automation, and AI-enabled workflows to scale campaigns and improve funnel conversion, lead quality, and

Qualifications

• At least 4 years of B2B SaaS demand generation or performance marketing experience.
• Experience shaping multi-channel demand gen strategies across email, webinars, events, and paid media.
• Proven ability to optimize full-funnel performance from lead to sales-qualified opportunities.
• Strong experience with CRM, marketing automation, and analytics tools (Salesforce, Power BI).
• Analytical mindset focused on KPIs, attribution, and performance optimization.
• Solid understanding of the B2B SaaS acquisition funnel and pipeline influence.
• Proactive problem-solver with ability to drive measurable results.
• High emotional intelligence and cross-functional collaboration skills.

Responsibilities

• Develop and execute end-to-end multi-channel marketing strategies driving pipeline and revenue.
• Optimize the full funnel by improving conversion through data, automation, and AI insights.
• Partner with Product Marketing, Sales, and Marketing Operations on vertical goals.
• Own campaign lifecycle from ideation to execution and sales handoff.
• Use data and predictive insights to monitor performance and forecast outcomes.
• Support scalable processes and intelligent automation for speed and consistency.
• Translate performance data into clear insights for stakeholders and leadership.

Skills

B2B demand generation

CRM

Marketing automation

Analytics

Power BI

Salesforce

Tools

Salesforce

Power BI

Job description

AI-Enabled Demand Gen Strategy & Pipeline Growth

Sage is seeking a Demand Generation Marketing Manager (IC) to help shape and optimize the net-new prospect demand strategy for Sage Intacct, our B2B SaaS AI-powered Financial Management solution across two key verticals in the U.S market.

As an individual contributor and reporting into a Senior Manager, you will own demand strategies and plays that improve full-funnel performance from demand generation, lead acquisition through sales-qualified opportunity creation. Using data, automation, and AI-enabled capabilities, you will align the right stakeholders, collaborate with the Campaigns Hub and Digital Hub teams, monitor performance, and identify opportunities to improve funnel conversion, lead quality, and pipeline impact.

This role also closely collaborates with Product Marketing, Sales, and Marketing Ops to align strategy, optimize lead flow, and continuously improve performance through a system-driven, data-led approach.

This is a rare opportunity for a data-led B2B SaaS marketer who wants to be a part of a more modern growth/demand gen marketing model. Our marketing teams are in the early exploratory stages of developing an AI-enabled way of working where marketers set strategic direction, use AI agents and automation to scale tactical work, while overseeing strategic data‑driven decisions and performance optimization.

The ideal candidate has a strong hands‑on curiosity for AI or ideally experimented with building AI agents to automate workflows. You have at least 4 year of experience owning B2B multi‑channel (across email, webinars/events, paid media, organic, search, content syndication) demand gen plays - strategy, execution and optimization. You're a proactive, analytical marketer with strong communication skills, a collaborative mindset, and the ability to connect marketing activity to business impact.

Location Requirement: Hybrid; 3 days per week from our Toronto office

Minimum Qualifications:

• At least 4 years of experience in B2B SaaS demand generation or performance marketing
• Experience developing multi‑channel demand gen strategies across channels such as email, webinars, events, paid media, organic, search, or content syndication.
• Proven ability to optimize full‑funnel performance from lead acquisition through sales‑qualified opportunity.
• Strong experience with CRM, marketing automation, and analytics tools (e.g., Salesforce, Power BI).
• Strong analytical mindset with focus on KPIs, attribution, and performance optimization.
• Strong understanding of the B2B SaaS acquisition funnel, including demand creation, lead quality, conversion, sales‑qualified opportunities, pipeline influence, and sales handoff.
• Proactive approach to solving challenges and optimizing performance, with a focus on getting work done, moving shared priorities forward, and driving measurable results.
• High emotional intelligence and effective communication skills with a collaborative, cross‑functional approach to working style

Key Responsibilities:

• Develop and execute end‑to‑end multi‑channel marketing strategies that drive pipeline and revenue outcomes.
• Optimize the full marketing funnel by identifying gaps and improving conversion through data, automation, and AI‑driven insights.
• Partner with Product Marketing, Sales, and Marketing Operations on vertical strategies, messaging, and pipeline goals.
• Own multi‑channel (email, webinar, event, paid, organic, etc.) campaign lifecycle from ideation through execution to opportunity creation and sales handoff.
• Leverage data and predictive insights to monitor performance, forecast outcomes, and drive continuous improvement.
• Support standardized processes using scalable systems, tools, and intelligent automation to improve speed and consistency.
• Use data, automation, and AI-enabled tools to improve how strategy and plays are planned, briefed, measured, and optimized.
• Maintain visibility into lead flow, attribution, and conversion performance to ensure marketing‑to‑sales alignment.
• Translate performance data into clear, actionable insights for stakeholders and leadership.

Benefits? We have plenty…

• 100% paid premiums for health, dental, and vision coverage
• RRSP contribution match (100% up to 4%)
• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)
• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date
• Sage Wellness Rewards Program (annual fitness reimbursement)
• Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job‑related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$115,000 to C$123,000. In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

Performance Marketing

Canada

Toronto

Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-ca/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.

Learn more about DEI at Sage: sage.com/en-ca/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.