SEO Specialist

RM Staffing B.V.; Barretos; Presencial; BRL 80.000 - 100.000; Tempo integral

Resumo da oferta

A leading staffing agency in São Paulo is seeking an experienced SEO Specialist to optimize the website and content to enhance organic visibility and traffic. In this role, you will develop comprehensive SEO strategies, conduct keyword research, and collaborate across various teams to implement best practices. An ideal candidate will have 2-5 years of SEO experience, strong analytical skills, and proficiency in tools like Google Analytics and SEMrush. Join us to make a significant impact in driving traffic and conversions.

Qualificações

• 2–5 years of experience in SEO, either in an agency or in-house.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools like Ahrefs and SEMrush.

Responsabilidades

• Develop and manage SEO strategies that align with business goals.
• Optimize website content and ensure SEO best practices.
• Conduct technical audits and troubleshoot SEO issues.

Conhecimentos

SEO strategy development

Content optimization

Link-building

Technical SEO

Analytical skills

Project management

Ferramentas

Google Analytics

SEMrush

Ahrefs

Screaming Frog

WordPress

Descrição da oferta de emprego

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities

• 1. Strategy & Execution
  • Develop, implement, and manage comprehensive SEO strategies that align with business goals.
  • Conduct competitive analysis to identify gaps and opportunities in search.
  • Plan and execute keyword research and mapping to targeted landing pages.
• 2. On-Page Optimization
  • Optimize website content, meta tags, headers, internal linking, and images.
  • Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.
  • Monitor site architecture and ensure crawlability and indexability.
• 3. Off-Page SEO
  • Develop and manage link-building campaigns, outreach, and partnerships.
  • Monitor backlink profile and identify disavow opportunities.
• 4. Technical SEO
  • Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.
  • Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.
• 5. Analytics & Reporting
  • Use tools like Google Analytics, Search Console, Ahrefs / SEMrush, and Screaming Frog to monitor performance.
  • Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.
  • Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
• Knowledge of HTML / CSS and technical SEO principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A / B testing tools and CRO practices.