Lifecycle Communications Manager

Jobgether; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A recruiting agency is seeking a Lifecycle Communications Manager in Brazil. This fully remote role involves leading end-to-end communication strategies to enhance customer engagement and drive retention. Responsibilities include designing customer journeys, developing multi-channel campaigns, and analyzing performance metrics. Ideal candidates have 3–5+ years in lifecycle marketing, proficiency with automation tools, and a strong analytical mindset. Benefits include competitive compensation, learning budgets, and a flexible work environment.

Serviços

Fully remote work

Competitive compensation

Generous paid time off

Learning and development budget

Collaborative team environment

Qualificações

• 3–5+ years of experience in lifecycle, retention, or email marketing roles.
• Proven experience with marketing automation platforms.
• Hands‑on experience building multi‑channel customer journeys.
• Strong understanding of segmentation, personalization, and audience targeting.
• Analytical mindset to interpret data into actionable insights.

Responsabilidades

• Design and map customer lifecycle journeys.
• Develop multi‑channel communication strategies.
• Manage and optimize automated campaigns.
• Define KPIs and measure campaign performance.
• Create and manage testing programs for improvements.

Conhecimentos

Lifecycle marketing

Email marketing

Marketing automation

Data analysis

Project management

A/B testing

Ferramentas

Braze

Iterable

Hubspot

Descrição da oferta de emprego

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Communications Manager in Brazil.

In this role, you will lead the design and execution of end-to-end communication strategies across the customer lifecycle, turning fragmented messaging into a seamless, personalized experience. You will work closely with cross‑functional teams to enhance engagement, drive loyalty, and optimize retention and lifetime value. This role combines strategic planning, campaign execution, and data‑driven analysis to ensure communications resonate with the right audience at the right time. You will be responsible for mapping journeys, implementing multi‑channel campaigns, testing and iterating for continuous improvement, and measuring the impact of all lifecycle initiatives. Working fully remotely, you will operate in a fast‑paced environment where creativity, analytics, and stakeholder collaboration are essential. This is an opportunity to shape how customers experience and interact with the brand while driving measurable business outcomes.

Accountabilities

• Design and map end‑to‑end customer lifecycle journeys, identifying key touchpoints for engagement and retention.
• Develop and execute multi‑channel communication strategies across email, in‑app, push, and SMS channels.
• Build, manage, and optimize automated and personalized campaigns to increase engagement, loyalty, and conversion.
• Collaborate with content, design, product, and data teams to ensure a seamless and on‑brand experience.
• Define KPIs and measure campaign performance, providing actionable insights and reporting results to stakeholders.
• Create and manage testing and experimentation programs to continuously improve messaging, copy, visuals, sequencing, and overall program performance.
• Act as a strategic partner to internal teams to align communication efforts with broader business goals.

Requirements

• 3–5+ years of experience in lifecycle, retention, or email marketing roles.
• Proven experience with marketing automation platforms (e.g., Braze, Iterable, Hubspot).
• Hands‑on experience building and managing complex, multi‑channel customer journeys.
• Strong understanding of segmentation, personalization, and audience targeting strategies.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.Strategic thinker with excellent project management skills, capable of balancing multiple initiatives simultaneously.
• Strong editorial judgment with a high bar for creative and on‑brand copy.
• Experience with A/B testing, experimentation, and performance optimization.

Benefits

• Fully remote work from anywhere, with flexibility to set your own schedule.
• Competitive compensation reflecting your skills and experience.
• Generous paid time off and flexible PTO policies.
• Individual learning and development budget for books, conferences, or courses.
• Collaborative and high‑performance team environment focused on impact and growth.
• Opportunities to contribute to shaping customer experience on a global scale.
• Supportive culture emphasizing transparency, ethical conduct, and consumer protection.

Why Apply Through Jobgether?

We use an AI‑powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.