Growth Marketing Manager

Wellhub; São Paulo; Híbrido; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A global wellness company in São Paulo is seeking a Growth Marketing Manager to join their team. The role involves developing sales campaign content, optimizing automated workflows, and collaborating with varied teams to enhance campaign performance. Candidates should have experience in content or digital marketing, excellent writing skills in Portuguese and English, and a desire to support employee wellbeing. The position promises a flexible work environment and comprehensive benefits aimed at promoting health and wellness.

Serviços

Health, dental, and life insurance

Flexible work model options

Access to onsite gyms

Paid time off program

100% paid parental leave

Career growth opportunities

Qualificações

• Experience in content marketing and/or digital marketing.
• Ability to work collaboratively and autonomously.
• Proficiency in Spanish, Italian, and/or German is a plus.

Responsabilidades

• Develop and manage sales campaign content for marketing initiatives.
• Design and optimize automated workflows for sales funnel efficiency.
• Monitor and analyze lead funnel performance for improvements.
• Collaborate with teams to align strategies with business goals.
• Create reports and dashboards to track lead generation KPIs.
• Ensure data integrity across CRM and marketing platforms.

Conhecimentos

Content marketing

Digital marketing

Writing and editing in Portuguese

Writing and editing in English

Collaboration

Salesforce

Marketing Cloud

Formação académica

Degree in Marketing, Communication, Journalism or related field

Descrição da oferta de emprego

Your wellbeing matters.

Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner.

Founded in and headquartered in NYC, we have a growing global team in 11 countries.

At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

• Big news: Gympass is now Wellhub!

We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey.

This transformation reflects our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution.

With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion.

We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners.

Learn more about it here.

THE OPPORTUNITY

We are hiring a Growth Marketing Manager to our Global Sales and Operations team in São Paulo!

YOUR IMPACT

• Develop and manage sales campaign content to support outbound marketing initiatives.
• Design, implement, and optimize automated workflows across the sales funnel to increase efficiency and scalability.
• Monitor and analyze lead funnel performance, identifying and resolving bottlenecks or stagnation points.
• Collaborate with Sales and Marketing teams to align automation strategies with business goals.
• Continuously test and refine messaging, timing, and targeting to improve campaign conversion rates.
• Create reports and dashboards to track KPIs related to lead generation, funnel progression, and qualified opportunities.
• Ensure data integrity across CRM and marketing automation platforms.
• Research and implement best practices and new tools to improve sales automation and funnel optimization.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues.

Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Previous experience in content marketing and / or digital marketing.
• Excellent writing and editing skills in Portuguese and English.
• Ability to work collaboratively in a team, but also autonomously when necessary.
• Academic background in Marketing, Communication, Journalism, or related field is desirable.
• Proficiency in other languages (Spanish, Italian and / or German) is a plus.
• Experience with Salesforce and Marketing Cloud is a plus.

WHAT WE OFFER YOU (Latam)

We're a wellness company that is committed to the health and wellbeing of our employees.

Our flexible program allows you to customize your benefits, according to your needs!

• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building.
• FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.
• WELLHUB: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.
• PAID TIME OFF: Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.
• PAID PARENTAL LEAVE: 100% paid parental leave to all new parents and extended maternity leave.
• CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
• CULTURE: An exciting and supportive atmosphere with ambitious people from …