Sales Manager - Industrial Equipment

Michael Page (Belgium); Waals-Brabant; On-site; EUR 90,000 - 150,000; Full time

Job summary

Michael Page (Belgium) is seeking a Commercial Director to strengthen commercial performance, accelerate customer acquisition and build a more structured, scalable sales organization. You will define and execute the commercial strategy, lead a team of sales professionals and drive growth with high-value accounts.

The role focuses on building structured sales processes, governance, and performance routines, while coaching and developing a high-performing team to meet ambitious targets.

Qualifications

• Proven experience leading commercial teams in a B2B environment.
• Fluency in French and Dutch.
• Strong background in business development and customer acquisition.
• Experience building sales structures, processes and commercial plans.
• Demonstrated ability to coach, motivate and develop teams.

Responsibilities

• Define and execute the commercial strategy and transformation initiatives.
• Lead, coach and develop the sales team with clear KPIs and governance.
• Drive outbound customer acquisition and identify growth opportunities.

Skills

Leadership

Commercial strategy

Business development

Customer acquisition

B2B sales

Coaching

Job description

• Sales Management
• B2B

About Our Client

As the business enters its next growth phase, the company is looking for a Commercial Director to strengthen commercial performance, accelerate customer acquisition and build a more structured and scalable sales organization.

Job Description

The Sales Manager will have the following responsibilities :

Commercial Strategy & Transformation

• Define and execute the commercial strategy.
• Identify priority markets and growth opportunities.
• Build a structured outbound acquisition approach.
• Establish sales processes, governance and performance management routines.
• Drive commercial excellence and customer acquisition initiatives.

Sales Leadership

• Lead, coach and develop a team of sales professionals.
• Implement clear KPIs and performance management frameworks.
• Conduct field coaching and accompany team members on customer visits.

Business Development

• Identify and develop new key accounts.
• Personally manage and negotiate with selected high-value customers.

The Successful Applicant

• Proven experience leading commercial teams in a B2B environment.
• Fluency in French and Dutch.
• Strong background in business development and customer acquisition.
• Experience building sales structures, processes and commercial plans.
• Demonstrated ability to coach, motivate and develop teams.

What's on Offer

The successful candidate will have the opportunity to play a key role in the company's growth journey, with a clear path toward broader leadership responsibilities in the future