Sales Manager - B2B Services

Michael Page (Belgium); Waterloo; On-site; EUR 90,000 - 150,000; Full time

Job summary

Michael Page (Belgium) is seeking a Sales Manager to define and implement the company''s commercial strategy, identify priority markets, win new key accounts, and personally lead negotiations. Based in Waterloo, you''ll align with growth objectives and report on performance.

The role includes coaching a sales team, supporting field activities, and acting as a change leader to elevate commercial capabilities across the organisation. Fluent in French and Dutch are required.

Qualifications

• Proven experience in a similar position.
• Demonstrated success in transforming or turning around an underperforming sales organisation.
• Strong track record in B2B business development and customer acquisition.
• Experience building commercial structures, processes and go-to-market strategies.
• Strong coaching and people management capabilities.
• Fluent in French with a good professional level of Dutch.

Responsibilities

• Define and implement the company's commercial strategy in alignment with growth objectives.
• Identify priority markets, customer segments and development opportunities.
• Identify and win new key accounts across target markets.
• Personally lead negotiations and strategic customer engagements.
• Lead, coach and develop a team of sales professionals.
• Support the team through field coaching, customer visits and business development activities.
• Act as a change leader and help elevate commercial capabilities across the organisation.
• Ensure effective reporting and performance monitoring.

Skills

Leadership

B2B sales

People management

Coaching

Go-to-market

Change leadership

Job description

About Our Client

Our client is operating B2B services and supporting organisations in the management and commercialisation of professional assets and services.

The company is currently entering a new development phase focused on commercial acceleration, operational excellence and market expansion. With an established market presence and a collaborative culture, the organisation offers a unique opportunity for a commercial leader looking to drive transformation and create a lasting impact.

Job Description

The Sales Manager will have the following responsibilities :

• Define and implement the company's commercial strategy in alignment with growth objectives.
• Identify priority markets, customer segments and development opportunities.
• Identify and win new key accounts across target markets.
• Personally lead negotiations and strategic customer engagements.
• Lead, coach and develop a team of sales professionals.
• Support the team through field coaching, customer visits and business development activities.
• Act as a change leader and help elevate commercial capabilities across the organisation.
• Ensure effective reporting and performance monitoring.

The Successful Applicant

• Proven experience in a similar position.
• Demonstrated success in transforming or turning around an underperforming sales organisation.
• Strong track record in B2B business development and customer acquisition.
• Experience building commercial structures, processes and go-to-market strategies.
• Strong coaching and people management capabilities.
• Fluent in French with a good professional level of Dutch.

What's on Offer

• A key leadership position with direct exposure to C-level.
• The opportunity to lead the commercial transformation of a growing business.
• Significant autonomy and decision-making responsibility.
• Evolution perspectives
• Competitive salary package