Digital Analytics Lead | Adobe Analytics & Data Layer

Harvey Nash; Belgique; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Unknown Telecom Co, a strong player in the telecom industry, is seeking a Digital Analytics Specialist to analyze customer behavior across websites and apps and deliver actionable business insights.

You will own analytics implementations, collaborate with developers and stakeholders, and drive robust tagging and data layer guidelines to ensure accurate tracking and insightful dashboards.

Qualifications

• Senior profile with at least 5 years of experience in Digital Analytics.
• Experience creating dashboards and advanced reports in Adobe Analytics.
• Hands-on experience providing data layer recommendations and working with tagging frameworks.

Responsabilités

• Analyze user behavior and identify trends across websites and apps to support business decisions in pre-sales, sales, servicing, and support.
• Conduct proactive analyses to uncover optimization opportunities and improve digital performance.
• Develop and maintain dashboards and reports in Adobe Analytics to monitor KPIs and business objectives.
• Manage and maintain web and app data layers, ensuring accurate and consistent tracking.
• Translate business requirements into clear tagging specifications and data layer guidelines.
• Collaborate with developers and stakeholders to validate tracking and troubleshoot issues.

Connaissances

Digital analytics

Dashboard reporting

Data visualization

Outils

Adobe Analytics

Content Square

JavaScript

Excel

PowerPoint

Description du poste

Unknown Telecom Co, a strong player in the telecom industry, is seeking a Digital Analytics Specialist to analyze customer behavior across websites and apps and deliver actionable business insights.

You will own analytics implementations, collaborate with developers and stakeholders, and drive robust tagging and data layer guidelines to ensure accurate tracking and insightful dashboards.