Global Digital Marketing Leader & Analytics Champion

Agfa-Gevaert; Belgique; À distance; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Agfa Radiology is seeking a Global Digital Marketing Specialist to own digital demand generation, analytics, and brand presence worldwide. You will manage owned, earned, and paid channels to generate qualified pipeline, build brand awareness, and deliver measurable ROI, serving as the analytics backbone for campaign optimization and budget decisions.

Responsibilities include managing digital properties, multi-channel campaigns, dashboards for MQL/SQL/CPL, and CRM data hygiene.

Qualifications

• 4–7 years in digital marketing, B2B.
• Experience with marketing automation and CRM integration (Dynamics).
• Strong SEO/SEM and analytics skills.
• Proven ability to measure ROI and optimize campaigns.

Responsabilités

• Own and manage digital properties: website, landing pages, SEO/SEM, and marketing automation.
• Plan and execute multi-channel digital campaigns across LinkedIn, Google Ads, programmatic display, and email nurture flows.
• Build dashboards tracking MQL, SQL, CPL, and funnel metrics.
• Lead digital adaptation of global campaigns with regional hubs, including localized landing pages and geo-targeted ads.
• Support trade show digital follow-up at major congresses (RSNA, ECR, Arab Health, UKIO).
• Report monthly on campaign ROI and channel performance.
• Champion CRM adoption and data hygiene within the marketing organization.
• Collaborate with Global Product Marketing Manager to align current messaging and brand standards.
• Manage the digital marketing technology stack and evaluate new tools.
• Act as central contact for all digital marketing tools (CRM, Mail Marketing, Survey).
• Ensure GDPR and healthcare data compliance.

Connaissances

Digital marketing

B2B marketing

Data-driven

English proficiency

Outils

Marketing automation

CRM integration (Dynamics)

GA4

LinkedIn Campaign Manager

Power BI

Description du poste

Agfa Radiology is seeking a Global Digital Marketing Specialist to own digital demand generation, analytics, and brand presence worldwide. You will manage owned, earned, and paid channels to generate qualified pipeline, build brand awareness, and deliver measurable ROI, serving as the analytics backbone for campaign optimization and budget decisions.

Responsibilities include managing digital properties, multi-channel campaigns, dashboards for MQL/SQL/CPL, and CRM data hygiene.