Digital Analyst

Harvey Nash; Belgique; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Unknown Telecom Co, a strong player in the telecom industry, is seeking a Digital Analytics Specialist to analyze customer behavior across websites and apps and deliver actionable business insights.

You will own analytics implementations, collaborate with developers and stakeholders, and drive robust tagging and data layer guidelines to ensure accurate tracking and insightful dashboards.

Qualifications

• Senior profile with at least 5 years of experience in Digital Analytics.
• Experience creating dashboards and advanced reports in Adobe Analytics.
• Hands-on experience providing data layer recommendations and working with tagging frameworks.

Responsabilités

• Analyze user behavior and identify trends across websites and apps to support business decisions in pre-sales, sales, servicing, and support.
• Conduct proactive analyses to uncover optimization opportunities and improve digital performance.
• Develop and maintain dashboards and reports in Adobe Analytics to monitor KPIs and business objectives.
• Manage and maintain web and app data layers, ensuring accurate and consistent tracking.
• Translate business requirements into clear tagging specifications and data layer guidelines.
• Collaborate with developers and stakeholders to validate tracking and troubleshoot issues.

Connaissances

Digital analytics

Dashboard reporting

Data visualization

Outils

Adobe Analytics

Content Square

JavaScript

Excel

PowerPoint

Description du poste

A strong player in the telecom industry is looking for a Digital Analyst!

As a Digital Analytics Specialist, you will play a dual role: analyzing customer behavior to generate actionable business insights and ensuring robust technical implementation of analytics solutions across our websites and apps.

Analytics & Insights:

• Analyze user behavior and identify trends across websites and apps to support business decisions in pre-sales, sales, servicing, and support.
• Conduct proactive analyses to uncover optimization opportunities and improve digital performance.
• Develop and maintain dashboards and reports in Adobe Analytics to monitor KPIs and business objectives.

Technical Implementation

• Manage and maintain web and app data layers, ensuring accurate and consistent tracking.
• Translate business requirements into clear tagging specifications and data layer guidelines.
• Collaborate with developers and stakeholders to validate tracking and troubleshoot issues.

Experience

• Senior profile with at least 5 years of experience in Digital Analytics.
• Proven experience creating dashboards and advanced reports in Adobe Analytics.
• Hands-on experience providing data layer recommendations and working with tagging frameworks.

Technical Skills

• Expert in Adobe Analytics (including complex segments, calculated metrics, and advanced reporting).
• Ability to create and validate comprehensive tagging guidelines.
• Familiar with Content square for UX and behavioral analysis.
• Strong knowledge of Microsoft Excel and PowerPoint for data analysis and presentation.
• Understanding of web technologies and their impact on tagging (HTML, JavaScript))

Attitudes/Behavior:

• Able to work autonomously with limited supervision.
• Passionate about digital business and customer experience.
• Proactive, motivated, and eager to learn.

FR/EN or NL/EN