Senior Digital Analytics Specialist - Adobe & Data Layer

Proximus Group; Brussel Hoofdstad; Sur place; EUR 65 000 - 95 000; Plein temps

Résumé du poste

Proximus is seeking a Senior Analytics & Insights specialist to analyze user behavior across websites and apps, develop dashboards in Adobe Analytics, and support pre-sales, sales, and service decisions.

You will manage web and app data layers, translate business requirements into tagging guidelines, and collaborate with developers to validate tracking and troubleshoot issues. A strong background in digital analytics and a proactive attitude are essential.

Qualifications

• Senior profile with at least 5 years of experience in Digital Analytics.
• Proven experience creating dashboards and advanced reports in Adobe Analytics.
• Hands-on experience providing data layer recommendations and working with tagging frameworks.

Responsabilités

• Analyze user behavior and identify trends across websites and apps to support business decisions in pre-sales, sales, servicing, and support.
• Develop and maintain dashboards and reports in Adobe Analytics to monitor KPIs and business objectives.
• Translate business requirements into clear tagging specifications and data layer guidelines.
• Collaborate with developers and stakeholders to validate tracking and troubleshoot issues.

Connaissances

Adobe Analytics

ContentSquare

Excel

PowerPoint

Autonomous work

Customer experience focus

Outils

ContentSquare

Excel

PowerPoint

Description du poste

Proximus is seeking a Senior Analytics & Insights specialist to analyze user behavior across websites and apps, develop dashboards in Adobe Analytics, and support pre-sales, sales, and service decisions.

You will manage web and app data layers, translate business requirements into tagging guidelines, and collaborate with developers to validate tracking and troubleshoot issues. A strong background in digital analytics and a proactive attitude are essential.