Senior Digital Growth & Conversion Lead

ING Belgium; Brussel; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

ING Belgium is seeking a Senior Digital Sales Expert to boost digital and mobile sales by driving paid and owned traffic to our web and app sales pages, while improving SEO and conversion.

You will analyze performance with Adobe Analytics, manage traffic campaigns, and shape the buyer journey from exploration to activation across digital products. Join a data-driven team focused on experimentation and content strategy to grow online sales.

Qualifications

• Experience in digital sales, traffic generation and conversion optimization.
• Proficiency with Web Analytics tools (e.g., Adobe Analytics).
• SEO and content optimization focus.
• Strategic thinking and project management.

Responsabilités

• Develop strategic plans to improve conversion and sales results in the short, mid, and long term.
• Lead and optimize buyer journey from traffic generation to digital conversion.
• Test and implement new traffic drivers and targeting techniques across paid and owned channels.
• Share best practices on traffic, SEO and conversion with other squads.

Description du poste

ING Belgium is seeking a Senior Digital Sales Expert to boost digital and mobile sales by driving paid and owned traffic to our web and app sales pages, while improving SEO and conversion.

You will analyze performance with Adobe Analytics, manage traffic campaigns, and shape the buyer journey from exploration to activation across digital products. Join a data-driven team focused on experimentation and content strategy to grow online sales.