Senior Digital Analytics Lead

Harvey Nash; Brussel Hoofdstad; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Harvey Nash is seeking a Senior Digital Analytics Specialist to analyze customer behavior across websites and apps and to translate insights into business actions.

The role blends analytics and technical implementation, including managing data layers, tagging guidelines, and dashboards in Adobe Analytics. You will collaborate with developers and stakeholders to validate tracking, troubleshoot issues, and ensure data quality, with Content Square experience considered a plus.

Qualifications

• Senior profile with at least 5 years of experience in Digital Analytics.
• Proven experience creating dashboards and advanced reports in Adobe Analytics.
• Hands-on experience providing data layer recommendations and working with tagging frameworks.

Responsabilités

• Analyze user behavior and identify trends to support business decisions.
• Develop and maintain dashboards in Adobe Analytics to monitor KPIs.
• Manage and maintain web/app data layers with accurate tracking.
• Translate business needs into tagging specifications and data-layer guidelines.
• Collaborate with developers and stakeholders to validate tracking and troubleshoot issues.

Connaissances

Adobe Analytics

Data layer concepts

Tagging guidelines

Dashboard reporting

Excel

PowerPoint

Autonomous working

Digital analytics

Outils

Content Square

Tagging frameworks

Description du poste

Harvey Nash is seeking a Senior Digital Analytics Specialist to analyze customer behavior across websites and apps and to translate insights into business actions.

The role blends analytics and technical implementation, including managing data layers, tagging guidelines, and dashboards in Adobe Analytics. You will collaborate with developers and stakeholders to validate tracking, troubleshoot issues, and ensure data quality, with Content Square experience considered a plus.