Strategic Partnerships Lead – Build & Scale Channel

Creditorwatch; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Fitness First membership

Daily coffee & breakfast

Phone credits

Wellness days

Monthly massages

Team & social events

Great Place to Work office

Job summary

CreditorWatch is hiring a Partner Lead in Sydney to establish and scale our partnerships channel across SMB and Corporate. You will define strategy, build the program, and personally secure priority partners, turning relationships into revenue.

You will work closely with Sales, Marketing, Product and RevOps to craft joint GTM plans, set up SLAs, and drive a scalable pipeline with measurable outcomes. Hybrid, full-time role with ownership from day one.

Qualifications

• 5+ years in B2B partnerships, channel or alliance roles with direct accountability for commercial outcomes

Responsibilities

• Develop and own the partnerships strategy across SMB and Corporate, prioritising opportunities based on audience overlap, lead potential and speed to revenue.
• Assess existing partner relationships and determine which to formalise, grow or move on from.
• Design the partner program from the ground up, including value proposition, partner tiers, commercial models, agreements and performance expectations.
• Establish a clear roadmap, with defined milestones and measures of success across the first 90 days, six months and beyond.
• Personally identify, prospect, pitch, negotiate and secure priority partners across associations, franchise groups, industry bodies, advisory firms and technology platforms.
• Build compelling value propositions that create a clear commercial benefit for CreditorWatch, our partners and their members or customers.
• Assess each opportunity based on audience size, customer alignment and revenue potential, focusing effort where the commercial upside is strongest.
• Own the partner pipeline from initial conversation and commercial negotiation through to signed agreement and first closed deal.
• Develop joint go-to-market plans with partners, including campaigns, content, events, offers and referral programs.
• Establish clear lead routing, handover processes and SLAs with Sales to ensure partner leads are followed up quickly and consistently.
• Equip partners with the messaging, tools and training they need to confidently promote CreditorWatch.
• Build repeatable activation playbooks that turn successful partnerships into scalable sources of new business.
• Bring together Sales, Marketing, Product, RevOps, Finance and Legal to take partnerships from initial opportunity through to revenue.
• Establish partner scorecards and regular performance reviews, tracking lead generation, conversion, pipeline and revenue.
• Monitor partner performance, identify risks and take action where activation, lead quality or commercial outcomes aren't meeting expectations.
• Maintain strong CRM discipline and provide accurate forecasting of partner-sourced pipeline and revenue.
• A clear partner strategy: a defined approach to prioritising partner types, target audiences and commercial opportunities across SMB and Corporate.
• A functioning partner program: foundations in place, including partner tiers, commercial models, agreements, onboarding and performance tracking.
• Partners signed and activated: personally secured priority partnerships and moved them beyond signed agreements into active go-to-market plans.
• Pipeline generation: partner relationships delivering qualified leads, demos and measurable pipeline for our Sales teams.
• Commercial traction: early partner-sourced revenue is coming through, with a clear view of what's working and where to double down.
• A repeatable model: a clear process for identifying, signing, activating and scaling the next wave of partners.

Skills

Partnerships

Builder mindset

Commercial execution

Revenue impact

Sales alignment

Negotiation

Stakeholder influence

Analytics

Ownership & drive

Industry experience

Job description

CreditorWatch is hiring a Partner Lead in Sydney to establish and scale our partnerships channel across SMB and Corporate. You will define strategy, build the program, and personally secure priority partners, turning relationships into revenue.

You will work closely with Sales, Marketing, Product and RevOps to craft joint GTM plans, set up SLAs, and drive a scalable pipeline with measurable outcomes. Hybrid, full-time role with ownership from day one.